SEO Services for Human Resources Teams
HR teams, enhance your employer brand with our SEO. Make your company the top choice for prospective employees.
Join our fast-growing clients
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MADX is a top player in the premier league.
Constantly delivering value above and beyond high quality execution.
They help shape our strategic thinking impacting our entire content marketing engine.
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How does it work?
Keyword Research
We harness in-depth keyword research to pinpoint opportunities for your business. By targeting precise, high-impact terms, we elevate your rankings, driving organic traffic and fostering growth in a competitive digital landscape.
Content Marketing
We leverage strategic content marketing to amplify your website's impact. By crafting compelling, SEO-optimized content, we not only enhance your site's authority but also engage visitors, converting them into loyal customers and boosting your business's online presence.
Technical Optimization
We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, bolstering your site's rank and enhancing the digital footprint of your business.
Link Building
We execute strategic link-building campaigns to fortify your website's authority. By cultivating high-quality, relevant backlinks, we elevate your site's credibility in search engine eyes, driving organic traffic and solidifying your business's position in the competitive online arena.
Market Research
We delve deep into market research to understand your business landscape. By analyzing trends, competitors, and audience behaviors, we tailor strategies that resonate, ensuring your offerings stand out and effectively meet the evolving demands of your target market.
How we strengthen HR teams' branding with SEO
Strategic SEO Planning for Employer Branding
Our service begins with a strategic planning session that aligns SEO initiatives with your HR team's employer branding objectives. Recognizing the importance of a strong employer brand in attracting top talent, we develop an SEO strategy that amplifies your company’s values, culture, and career opportunities. This foundational step ensures that all subsequent SEO efforts work cohesively to portray your company as the employer of choice in your industry.
Optimization of Career Pages and Job Listings
We prioritize the optimization of career pages and job listings, understanding that these are critical in attracting potential candidates. By implementing targeted keywords, enhancing content readability, and improving the technical SEO of these pages, we ensure they rank higher in search results. This not only increases the visibility of your job openings but also makes it easier for job seekers to find relevant opportunities within your organization.
Content Strategy to Highlight Company Culture
A compelling content strategy is essential for showcasing your company culture and values to potential candidates. We collaborate with your HR team to create engaging, SEO-optimized content that highlights what makes your company unique. From employee testimonials to behind-the-scenes looks at your office life, we craft content that resonates with your target audience, driving interest and applications from candidates who align with your company culture.
Building Online Authority through Quality Backlinks
To strengthen your company's online presence and credibility, we engage in a strategic link-building campaign. By securing backlinks from reputable sites related to your industry and employment, we enhance your site’s authority, which positively impacts your search engine rankings. This approach supports HR teams in establishing their company as a leading employer, attracting more qualified candidates.
Utilizing Analytics for Recruitment Marketing Insights
Advanced analytics tools are employed to monitor and analyze the performance of your SEO and recruitment marketing efforts. We provide your HR team with insights into how candidates are interacting with your content and which channels are driving the most engagement. This data-driven feedback allows for the continuous optimization of your recruitment strategy, ensuring it remains effective and aligned with your HR objectives.
Improving Job Post Visibility on Multiple Platforms
In addition to optimizing for search engines, we ensure that your job postings are visible and well-ranked on various job boards and platforms. By optimizing job descriptions and leveraging platform-specific SEO practices, we increase the reach of your postings, ensuring they are seen by a wide and relevant audience. This multi-platform approach maximizes the exposure of your job openings, attracting a diverse pool of talent.
Adaptive SEO Techniques for Dynamic HR Goals
As the HR landscape evolves, so too do our SEO strategies. We adopt a flexible approach to SEO, ready to adjust and evolve our techniques in response to new hiring trends, changes in search engine algorithms, and shifts in your HR team’s goals. This agility ensures that your HR team can leverage SEO as a powerful and responsive tool in your recruitment arsenal, adapting to the changing needs of the job market and your organization.
We work within your team
Slack Connect for 24/7 Support
You'll be able to access all your data, reports & project management tools via Slack
Transparent Management
Monthly Reporting
Business Stage
Seed
Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.
Series A+
Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.
Enterprise
Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.
Why businesses love MADX
Dennis
CEO @ Postalytics
"Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."
Arthur
Co-Founder @ Parcel Tracker
"My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."
How we've helped brands grow
How we 28x'd Postalytics organic site traffic in less than a year
Postalytics is revolutionary direct mail automation software. Working with MADX, Postalytics organic traffic skyrocketed within the first 12 months, generating significantly more MQLs and SQLs.
How Good Annotations went from 0 to 300+ backlinks with only a 90 day project
Good Annotation attracted 365,000 page views and 5,000 email signups as a result of the initial 12 weeks of working with MADX. Email signups, leads, and paid customers are still pouring in today.
How Longvadon grew organic site traffic by 275% in a few short months
Longvadon's organic traffic soared after publishing MADX-developed content. In addition, this content helped Longavdon's customers connect with the brand and make future purchase decisions.
Frequently Asked Questions
How Can SEO Strategies Benefit Human Resources Teams?
SEO strategies benefit Human Resources teams by increasing the visibility of job postings and career opportunities, attracting a wider and more qualified pool of candidates. By optimizing recruitment content for search engines, HR teams can effectively reach potential applicants, enhancing talent acquisition efforts and employer branding.
What SEO Best Practices Should HR Teams Adopt?
HR teams should adopt SEO best practices such as keyword optimization for job titles and descriptions, creating engaging content about company culture and values, and ensuring the careers section of the website is easily accessible and user-friendly. Additionally, building inbound links from reputable job listing sites can improve search visibility.
How Does SEO Improve the Recruitment Process?
SEO improves the recruitment process by making job listings more discoverable in search engine results, reducing the time and resources spent on sourcing candidates. A well-optimized career page not only draws in more applicants but also helps filter in those who are a good fit by clearly communicating company values and expectations.
What Role Does Content Marketing Play in HR SEO?
Content marketing plays a significant role in HR SEO by telling the company's story and showcasing its culture, which attracts potential employees who align with the company’s values. Content such as employee testimonials, benefits descriptions, and workplace highlights can engage and persuade job seekers to apply.
How Should HR Teams Measure the Success of Their SEO Efforts?
HR teams should measure the success of their SEO efforts by tracking metrics like the increase in organic traffic to the careers page, higher rankings for job-related search terms, the number of applications received via organic search, and engagement with recruitment content. These indicators help assess the effectiveness of SEO in attracting suitable candidates.
Why Is Continuous SEO Optimization Crucial for HR Teams?
Continuous SEO optimization is crucial for HR teams to keep up
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