Accessible SEO: Inclusive Strategies for All
Improve accessibility and inclusivity with our specialized SEO. We ensure your website is reachable and usable by all, expanding your audience and impact.
Join our fast-growing clients
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MADX is a top player in the premier league.
Constantly delivering value above and beyond high quality execution.
They help shape our strategic thinking impacting our entire content marketing engine.
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How does it work?
Keyword Research
We harness in-depth keyword research to pinpoint opportunities for your business. By targeting precise, high-impact terms, we elevate your rankings, driving organic traffic and fostering growth in a competitive digital landscape.
Content Marketing
We leverage strategic content marketing to amplify your website's impact. By crafting compelling, SEO-optimized content, we not only enhance your site's authority but also engage visitors, converting them into loyal customers and boosting your business's online presence.
Technical Optimization
We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, bolstering your site's rank and enhancing the digital footprint of your business.
Link Building
We execute strategic link-building campaigns to fortify your website's authority. By cultivating high-quality, relevant backlinks, we elevate your site's credibility in search engine eyes, driving organic traffic and solidifying your business's position in the competitive online arena.
Market Research
We delve deep into market research to understand your business landscape. By analyzing trends, competitors, and audience behaviors, we tailor strategies that resonate, ensuring your offerings stand out and effectively meet the evolving demands of your target market.
How We Improve Website Accessibility with Inclusive SEO
Assessment of Current Accessibility & SEO Integration
Our approach to enhancing accessibility through SEO begins with a comprehensive assessment of your website’s current level of accessibility. We evaluate how well your site accommodates users with various disabilities and integrate SEO strategies that align with improving accessibility. This includes examining site design, content readability, and navigation ease, ensuring an inclusive user experience.
Keyword Research for Inclusive Content Strategy
We conduct in-depth keyword research with a focus on inclusivity, ensuring that your content resonates with and is accessible to a broad audience. This involves identifying terms that are universally understood and relevant to people with diverse needs. By optimizing your content with these keywords, we aim to enhance both its reach and accessibility.
Optimizing for Screen Readers & Assistive Technologies
Essential to improving accessibility is optimizing your website for screen readers and other assistive technologies. We ensure that your site’s structure, headings, and alternative text for images are designed to be easily navigable and understandable by these technologies, thereby enhancing the user experience for individuals with visual impairments.
Enhancing Website Design for Accessibility
We focus on making design improvements to your website to increase its accessibility. This includes ensuring adequate color contrast, font size, and button accessibility. A user-friendly design not only benefits users with disabilities but also improves the overall user experience, a factor that positively impacts SEO.
Content Clarity and Readability Improvement
Content clarity and readability are crucial for accessibility. We optimize your website’s content to be clear, concise, and easy to understand. This involves using simple language, short paragraphs, and clear headings, making your content more accessible to all users, including those with cognitive or learning disabilities.
Regular Accessibility Audits & SEO Adjustments
SEO for accessibility is an ongoing process. We conduct regular accessibility audits of your website and make continuous SEO adjustments. This includes staying updated with the latest accessibility guidelines and ensuring your website remains compliant and accessible to all users.
Reporting on Accessibility Improvements & User Engagement
We provide detailed reports on the improvements made to your website’s accessibility and the impact on user engagement and SEO. These reports help in tracking progress and identifying further opportunities to enhance accessibility, ensuring an inclusive experience for all your visitors.
We work within your team
Slack Connect for 24/7 Support
You'll be able to access all your data, reports & project management tools via Slack
Transparent Management
Monthly Reporting
Business Stage
Seed
Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.
Series A+
Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.
Enterprise
Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.
Why businesses love MADX
Dennis
CEO @ Postalytics
"Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."
Arthur
Co-Founder @ Parcel Tracker
"My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."
How we've helped brands grow
How we 28x'd Postalytics organic site traffic in less than a year
Postalytics is revolutionary direct mail automation software. Working with MADX, Postalytics organic traffic skyrocketed within the first 12 months, generating significantly more MQLs and SQLs.
How Good Annotations went from 0 to 300+ backlinks with only a 90 day project
Good Annotation attracted 365,000 page views and 5,000 email signups as a result of the initial 12 weeks of working with MADX. Email signups, leads, and paid customers are still pouring in today.
How Longvadon grew organic site traffic by 275% in a few short months
Longvadon's organic traffic soared after publishing MADX-developed content. In addition, this content helped Longavdon's customers connect with the brand and make future purchase decisions.
Frequently Asked Questions
How Does SEO Improve Website Accessibility?
SEO improves website accessibility by optimizing various elements like site structure, content clarity, and image alt texts, making it easier for all users, including those with disabilities, to navigate and understand the content. This includes ensuring compatibility with screen readers and adherence to web accessibility standards.
What Are the Key SEO Techniques for Enhancing Accessibility?
Key SEO techniques for enhancing accessibility include using descriptive and clear language, creating alt text for images, ensuring site navigation is intuitive, and optimizing for mobile devices. All these contribute to making the site more accessible to a broader range of users.
How Long Does It Take to See Improvements in Accessibility Through SEO?
Improvements in accessibility through SEO can be seen relatively quickly after implementing changes, although it depends on the complexity of the website. Continuous monitoring and updating are crucial for maintaining accessibility standards.
Is SEO for Accessibility Beneficial for Search Engine Rankings?
Yes, SEO for accessibility is beneficial for search engine rankings. Search engines favor websites that provide a good user experience, which includes being accessible to all users, and often rank them higher in search results.
How Do We Measure the Success of SEO in Improving Accessibility?
Success in SEO for improving accessibility can be measured by evaluating the website’s adherence to accessibility standards, user engagement metrics, and feedback from users with disabilities. Tools like web accessibility evaluation tools can be used for a technical assessment.
Can Improving Accessibility Impact the Overall User Experience?
Improving accessibility positively impacts the overall user experience by making the website more navigable and understandable for all users, which can lead to increased user satisfaction and higher engagement rates.
How Does Content Strategy Influence SEO for Accessibility?
Content strategy influences SEO for accessibility by ensuring that all content is easy to read and understand. This includes using simple language, clear headings, and logical content structure, which help in making the content accessible to a wider audience.
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