Kalungi is a full-service B2B SaaS marketing agency that stands out among other agencies by offering a comprehensive suite of services, including fractional CMO leadership, go-to-market (GTM) strategy, and execution. Focusing on early- to mid-stage SaaS companies, Kalungi aims to build sustainable marketing engines that drive predictable growth.
This review will explore Kalungi’s services, ideal clientele, benefits, and how it compares to MADX Digital, a leading SaaS SEO agency.
What We'll Cover:
About Kalungi
Founded in 2018 and headquartered in Seattle, Washington, Kalungi specializes in providing outsourced marketing teams for B2B SaaS companies. The agency offers a unique model that combines strategic leadership with tactical execution, enabling clients to scale their marketing efforts efficiently. Kalungi’s team is comprised of experienced professionals with backgrounds in companies like Microsoft and Ambassador, bringing a wealth of knowledge to their clients.
Kalungi Services
Here’s an overview of what services Kalungi offers and what SaaS businesses can expect from this marketing agency.
Fractional CMO Services
Kalungi provides experienced marketing leaders who integrate with your team to develop and execute comprehensive marketing strategies. These fractional CMOs act as invested partners, bringing a wealth of experience and treating your business as their own, which is instrumental in guiding companies through various growth stages.
Full-Service Marketing Team
Clients gain access to a complete marketing team, including specialists in content creation, SaaS SEO, design, marketing automation, and more. This team works collaboratively to implement strategies that drive growth and achieve business objectives through effective collaboration.
Go-to-Market Strategy
Kalungi assists in developing and executing GTM strategies tailored to your product and target market. This includes market research, positioning, messaging, and channel strategy to ensure a successful product launch. Kalungi also helps companies expand their market reach.
Account-Based Marketing (ABM)
The agency offers ABM services targeting high-value accounts with personalized marketing campaigns. This approach enhances engagement and increases the likelihood of converting key prospects, positively impacting overall business outcomes.
SEO and Content Marketing
Kalungi’s SEO services are designed to improve organic visibility and drive qualified traffic. Their content marketing strategies focus on creating valuable content that resonates with your target audience. This agency also delivers SEO expertise in keyword research, link building, and technical SEO.
Who Kalungi Works Best For
Kalungi is particularly well-suited for:
- Early-Stage B2B SaaS Companies: Startups seeking to establish a solid marketing foundation without building an in-house team.
- Mid-Stage SaaS Companies: Businesses looking to scale their marketing efforts require strategic guidance and execution support.
- Small Businesses: Local businesses need tailored marketing solutions for their operational scale.
- Companies Undergoing Rebranding or Product Launches: Organizations needing comprehensive marketing strategies to support significant business transitions.
What are the Benefits of Working with Kalungi?
There are many advantages to working with Kalungi for SaaS businesses. For starters, they have invested in partners dedicated to helping their clients accelerate growth and scale their businesses through data-backed strategies.
Let’s take a closer look at these advantages:
- Comprehensive Service Offering: From strategy to execution, Kalungi provides end-to-end marketing services.
- Experienced Leadership: Access to seasoned marketing professionals with strategic insights and industry knowledge.
- Scalable Solutions: Flexible engagement models that adapt to your company’s growth stage and needs.
- Performance-Based Approach: A commitment to delivering measurable results aligned with your business objectives.
- Customized Strategies: Tailored marketing plans considering your unique product, market, and goals.
- Integrated Team: A collaborative approach that ensures alignment between your internal team and Kalungi’s specialists.
- Pride in Client Success: Kalungi takes pride in being an invested partner in their clients' growth, emphasizing a dedication to mutual success.
Case Studies & Client Reviews
Kalungi has shared success with many businesses across various industries. Here are a couple of this agency’s customers and how they have helped them propel their businesses through SEO and data-driven strategies.
Clearwave
Clearwave, a healthcare technology company, partnered with Kalungi to scale its marketing efforts post-investment.
Problems:
- Limited marketing infrastructure
- Need for rapid scaling
Solutions:
- Fractional CMO leadership
- Comprehensive GTM strategy
- Implementation of ABM programs
Results:
- 30% increase in MQLs, leading to improved lead generation
- Successful product launch
- Enhanced marketing foundation
BP Logix
BP Logix sought Kalungi’s expertise to establish a strategic marketing foundation.
Problems:
- Lack of clear marketing strategy
- Need for refined positioning
Solutions:
- Development of GTM strategy
- Execution of ABM campaigns
- Brand redesign and messaging
Results:
- Enhanced brand positioning
- Established marketing processes
- Significant success in achieving marketing goals
Pricing & Engagement Model
Kalungi offers flexible engagement models tailored to your company’s needs. For a custom quote, it’s best to contact them directly.
Kalungi vs MADX Digital
While both Kalungi and MADX specialize in B2B SaaS marketing, their approaches differ in scope and focus.
Where Kalungi shines:
- Offers a fully outsourced marketing team and strategic leadership through fractional CMO services
- Ideal for early-stage or post-investment SaaS companies that need to build or rebuild their marketing infrastructure from the ground up
- Provides full-stack services beyond SEO — including brand messaging, paid media, GTM planning, and ABM
- Emphasizes a professional approach, ensuring high-quality service and expert guidance
Where MADX leads:
- Specialized in performance SEO that drives qualified traffic, signups, and MRR
- Combines SEO, performance content, and technical optimization to turn organic channels into scalable growth engines
- Transparent execution, fast onboarding, and deep SaaS domain knowledge make MADX a top choice for companies focused on measurable growth.
Kalungi is an excellent fit for SaaS companies that need a full-spectrum marketing partner and strategic oversight. On the other hand, MADX is better suited for SaaS businesses that already have marketing momentum and want to improve their SEO and content performance.
Final Verdict
Kalungi is a strategic partner for early- and growth-stage SaaS companies looking to build a world-class marketing engine. Their model offers deep expertise, a plug-and-play team, and a scalable structure that helps founders and CEOs focus on product and sales while Kalungi handles marketing.
That said, if your SaaS brand already has the basics covered and you’re looking to unlock the next growth stage through high-impact SEO and conversion-optimized content, MADX is the better option.
Want to turn SEO into a revenue channel, not just a traffic source? Book a strategy call with MADX today!
