Keyword Research Services for Effective Website Optimization

Boost search rankings, organic search traffic and revenue growth with our specialized keyword research services. We blend advanced analytics and market insight to create a keyword strategy that elevates your visibility and engagement.

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MADX is a top player in the premier league.

Constantly delivering value above and beyond high quality execution.

They help shape our strategic thinking impacting our entire content marketing engine.

Oren, CEO of Kuvre
Oren Greenberg
CEO, Kurve

How does it work?

  • research icon to represent MADX seo research services

    Keyword Research

    We harness in-depth keyword research to pinpoint opportunities for your business. By targeting precise, high-impact terms, we elevate your rankings, driving organic traffic and fostering growth in a competitive digital landscape.

  • an icon of a calendar to represent planning and strategy

    Content Marketing

    We leverage strategic content marketing to amplify your website's impact. By crafting compelling, SEO-optimized content, we not only enhance your site's authority but also engage visitors, converting them into loyal customers and boosting your business's online presence.

  • an icon with gears, graphs and a magnifying glass to represent SEO optimisations

    Technical Optimization

    We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, bolstering your site's rank and enhancing the digital footprint of your business.

  • an icon showing connected nodes to show how websites can connect with one another for link building services

    Link Building

    We execute strategic link-building campaigns to fortify your website's authority. By cultivating high-quality, relevant backlinks, we elevate your site's credibility in search engine eyes, driving organic traffic and solidifying your business's position in the competitive online arena.

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    Market Research

    We delve deep into market research to understand your business landscape. By analyzing trends, competitors, and audience behaviors, we tailor strategies that resonate, ensuring your offerings stand out and effectively meet the evolving demands of your target market.

How Our Keyword Research Services Deliver Optimal SEO Results

Initial Consultation and Requirements Gathering

Our process begins with a detailed consultation to understand your needs and goals. Do you want to get more qualified traffic, bring in high-quality leads, or improve your website's visibility? We discuss your business goals, target audience, and current SEO (search engine optimization) standing to tailor our keyword research strategy.

Comprehensive Keyword Research

We conduct extensive SEO keyword research using advanced tools and methodologies to identify high-potential target keywords relevant to your business and audience. We also perform in-depth competitor analysis. Our process ensures we find valuable keywords that will drive meaningful traffic and conversions.

Strategy Formulation

With our data-driven research in hand, we develop a strategic plan. This includes selecting the most impactful keywords and determining how they will be integrated into your content and SEO tactics, aligning with your overall marketing objectives.

Content Development and Optimization

Content is a vital part of every digital marketing strategy, and we can guide or assist in creating SEO-optimized content. We use the selected keywords effectively within your website’s copy, blogs, and other digital content, ensuring it resonates with both your audience and search engines. We also look at refreshing existing content to align with the new keyword strategy.

On-Page SEO Implementation

Beyond content strategy, we focus on comprehensive on-page SEO. We optimize meta tags, meta descriptions, headers and images with the chosen keywords, improving site structure and enhancing the overall user experience for better search engine results.

Ongoing Monitoring and Adjustment

SEO is an ongoing process. We continuously monitor the performance of the implemented strategies, using analytics to assess keyword effectiveness and making necessary adjustments to keep up with market changes and search engine algorithms.

Reporting and Feedback Integration

We provide detailed analyses of keyword performance and overall SEO health, inviting your feedback to refine our approach continually, ensuring alignment with your evolving business needs.

Our regular reporting is designed to offer a clear view of our comprehensive approach to keyword research and SEO, highlighting our commitment to delivering results that align with your business objectives.

PARTNERSHIPS

We work within your team

Slack Connect for 24/7 Support

We are available to help support & provide help with Slack Connect on a daily basis. Just send your request through and we'll be there to help.

You'll be able to access all your data, reports & project management tools via Slack

Transparent Management

Have access to real time project management tools that show you exactly whats being worked on and when.

Monthly Reporting

Explore 100+ integrations that make your day-to-day workflow more efficient and familiar. Plus, our extensive developer tools.

Business Stage

Seed

Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.

Series A+

Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.

Enterprise

Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.

Testimonials

Why businesses love MADX

  • a photo of the CEO of postalytics who MADX helps with their SEO

    Dennis

    CEO @ Postalytics

    "Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."

  • a photo of the CEO of parcel tracker who uses MADX to improve SEO

    Arthur

    Co-Founder @ Parcel Tracker

    "My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."

Frequently Asked Questions

Why is Keyword Research Important for SEO?

Keywords are a vital part of a successful SEO strategy for most businesses and organizations. Put simply, they are the phrases or terms your target audience uses when using a search engine like Google. Keywords can help improve your search engine rankings (how high and often your pages appear in search results) and drive more organic traffic to your website.

How Do I Find the Right Keywords for Research?

Keyword research is the process of identifying terms and phrases your target audience uses when searching online. This is their search intent. It also involves gap analysis, where you study competitor sites to find relevant keywords that are missing from your own content and web pages. With an agency like MADX, our expertise helps pinpoint keywords that align with your business goals and audience's needs.

Is There a Free Keyword Research Tool?

Yes, there are free keyword research tools available, such as Google Keyword Planner. While these tools provide basic insights, our agency leverages advanced tools and expertise for a more comprehensive analysis, offering greater precision and effectiveness in keyword selection.

Which Websites Are Best for Keyword Research?

There are many websites that offer keyword research tools, including;

  • Semrush
  • Ahrefs
  • Keyword Everywhere
  • Soovle
  • Exploding Topics
  • KWFinder

What Are Examples of Keywords?

Keywords can range from single words to complex phrases, also known as short—or long-tail keywords. Short-tail search queries are broad search terms made up of a few words, which typically have a higher search volume but a lower conversion value. Long-tail terms are more specific and have a lower search volume but offer a much higher conversion value.

For a gardening blog, keywords might include 'gardening tips', 'best indoor plants', or 'how to grow vegetables in the winter.'

How Much Does Keyword Research Cost?

The cost of keyword research services varies depending on the complexity of your market and goals. We offer customized solutions that provide value for your investment, focusing on delivering quality insights and strategies that contribute to your online success.

Why Should I Use a Keyword Research Agency? 

Effective keyword research is not as easy as it might appear. Working alongside an agency that has knowledge, expertise and skills in keyword research can fast-track results, helping you reach potential customers without wasting time and resources on ineffective strategies.

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