How Kurve Increased Organic Traffic by 500% and 450+ Page 1 Rankings in 12 Months

Client Background

Kurve began as a growth marketing agency specializing in SaaS and mobile app marketing. Their core offerings included:

• Lead generation, fractional CMO, and positioning services for SaaS companies.
• Mobile app marketing solutions, including paid acquisition, ASO (App Store Optimization), influencer marketing, and growth marketing.

Despite their strong expertise, Kurve struggled with positioning itself online and attracting the right leads across all service areas.

The Challenges

Kurve faced several challenges that were limiting their organic growth and lead generation:

1. Split Focus Across Multiple Service Pillars

Kurve was trying to rank for both SaaS marketing and mobile app marketing topics, but their website was not structured in a way that clearly defined these services.

• Their messaging was fragmented, making it difficult for both users and search engines to understand their core expertise.
• They lacked a clear SEO strategy for each of their service areas, meaning their content was not effectively supporting lead generation.

2. No Supporting Blog Content for Lead Acquisition

Without a content strategy aligned with search demand, Kurve was missing opportunities to:

• Rank for industry-relevant keywords that potential clients were searching for.
• Build brand awareness among mobile app companies and SaaS startups.
• Generate inbound leads through top-of-funnel blog content and case studies.

3. Technical SEO Challenges After a CMS Migration

Before we began working with Kurve, they had recently migrated to HubSpot CMS, which introduced several technical SEO issues that affected their rankings and site performance.

Our Approach

To address these challenges, we implemented a comprehensive SEO strategy focused on refining Kurve’s positioning, building targeted content, and optimizing their technical SEO.

1. Discovery: Defining the Core Business Verticals

We started with in-depth research to understand Kurve’s business model, service offerings, and how their ideal customers search for marketing services.

There were several key insights discovered in our research, including:

• Kurve was competing in two distinct markets: SaaS marketing and mobile app marketing.
• Their current site structure made it difficult for Google to determine their primary expertise.
• Users were confused about whether Kurve specialized in SaaS, mobile apps, or both.

Strategic Decision: Focus on a Single Core Vertical

Based on search demand and conversion data, we recommended that Kurve prioritize Mobile App Marketing as their primary service offering.

• This allowed Google to clearly associate the domain with mobile marketing services, improving ranking potential.
• Users landing on the site would have a clearer understanding of what Kurve offers.

2. Content Strategy: Building a Targeted Content Framework

Once we refined Kurve’s positioning, we structured the content strategy into three key areas to build a scalable SEO presence:

Service Pages for Mobile App Marketing

We restructured the website navigation and created SEO-optimized service pages for all key aspects of mobile app marketing:

• Mobile App Growth Strategy
• ASO (App Store Optimization) Services
• Paid User Acquisition for Mobile Apps
• Influencer Marketing for Mobile Apps

Each page was designed to rank for industry-relevant terms while also serving as a landing page for potential leads.

Industry-Specific Vertical Pages

To further reinforce Kurve’s authority in mobile marketing, we created dedicated vertical pages targeting industries where Kurve had case studies and expertise.

• Mobile Marketing for FinTech Apps
• Mobile Marketing for E-Commerce Apps
• Mobile Marketing for Health & Fitness Apps

This approach helped us capture bottom-of-funnel traffic from businesses actively searching for mobile marketing solutions tailored to their industry.

Blog & Resource Content for Top-of-Funnel Traffic

We built a scalable blog strategy to drive awareness and nurture leads at different stages of the marketing funnel.

• Top-of-funnel guides (e.g., “How to Market a New Mobile App in 2024”)
• Comparison articles (e.g., “Facebook Ads vs. Google Ads for Mobile Apps”)
• Case studies showcasing Kurve’s success with past clients

This content positioned Kurve as an industry thought leader and helped drive a steady flow of qualified inbound leads.

3. Technical SEO Optimization

After migrating to HubSpot CMS, Kurve faced several technical SEO issues that were limiting its ranking potential. We conducted a full SEO audit and implemented fixes, including:

• Indexing & Crawlability Fixes: Restructured sitemaps and resolved canonical issues to improve page discoverability.
• Site Architecture Improvements: Ensured proper internal linking between key service pages, verticals, and supporting content.
• Page Speed Optimization: Compressed images, minified scripts, and improved caching to enhance user experience and Core Web Vitals.

With these technical barriers removed, Kurve’s newly published content had a stronger foundation for ranking more effectively in search engines.

The Results

Within 12 months of implementing the strategy, Kurve saw significant improvements in search performance and lead generation:

• #1 rankings in the UK for “mobile marketing agency,” “ASO services,” and other high-intent keywords.
• 500% increase in organic traffic, growing from 500 to 6,000 monthly visitors.
• 450+ Page 1 rankings, driving steady inbound lead flow.
• 100+ high-quality backlinks secured to key service pages.
• Established as a go-to resource for mobile app companies, building strong brand awareness through top-of-funnel content.

The refined positioning and SEO framework transformed Kurve’s website into a scalable lead generation engine for mobile app marketing services.

Key Takeaways & Lessons

1. Specializing in a Niche Drives Better SEO & Conversions

Kurve’s initial broad positioning made it difficult to rank and attract qualified leads. By focusing on mobile app marketing – and refining their service structure to reflect this – they became a clear authority in their niche, improving rankings and conversions. 

2. Website Navigation & Content Structure Matter for SEO & UX

A well-organized website navigation – with clear service pages, industry verticals, and supporting content – improves user experience, internal linking, SEO performance and conversion rates.

3. You Can’t Build Brand Awareness Without Content

A scattergun content approach is completely ineffective. Without a content strategy aligned with search demand, it’s difficult to rank for industry-relevant keywords, build brand awareness and generate inbound leads.