The B2B SEO Agency That Drives Traffic & Sales
Our strategies, tailored to the B2B industry, are designed to improve online visibility, increase organic traffic, and generate qualified leads.
Join our fast-growing clients
Constantly delivering value above and beyond high quality execution.
They help shape our strategic thinking impacting our entire content marketing engine.

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How does it work?
Keyword Research
We harness in-depth keyword research to pinpoint opportunities for your business. By targeting precise, high-impact terms, we elevate your rankings, driving organic traffic and fostering growth in a competitive digital landscape.
Content Marketing
We leverage strategic content marketing to amplify your website's impact. By crafting compelling, SEO-optimized content, we not only enhance your site's authority but also engage visitors, converting them into loyal customers and boosting your business's online presence.
Technical Optimization
We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, bolstering your site's rank and enhancing the digital footprint of your business.
Link Building
We execute strategic link-building campaigns to fortify your website's authority. By cultivating high-quality, relevant backlinks, we elevate your site's credibility in search engine eyes, driving organic traffic and solidifying your business's position in the competitive online arena.
Market Research
We delve deep into market research to understand your business landscape. By analyzing trends, competitors, and audience behaviors, we tailor strategies that resonate, ensuring your offerings stand out and effectively meet the evolving demands of your target market.
How Our B2B SEO Services Accelerate Growth
Initial SEO audits
Our first step is to conduct a comprehensive SEO audit of your B2B website, focusing on both on-page and off-page SEO. We look at current performance, identify technical issues, and assess areas for improvement to provide a roadmap for our tailored SEO strategy.
Keyword Research and Strategy
We perform in-depth keyword research, focusing on terms that resonate with your industry and your audience's search intent. Using these insights, we develop a strategic plan to target valuable keywords that will drive more traffic and sales-qualified leads.
On-Page SEO Optimization
Our team optimizes on-page elements such as title tags, meta descriptions, internal link structure, and content for selected keywords. We ensure that your website ranks higher in search engine results pages and appeals to a B2B audience, enhancing engagement and conversions.
Quality Content Creation
We create high-quality, relevant content that positions your brand as an industry leader in the B2B space. Our content strategy is designed to attract and engage your target audience while also supporting SEO efforts.
Building High-Quality Backlinks
We focus on building high-quality backlinks from authoritative sources within your industry. Backlinks are a strong trust signal, which boosts your site's domain authority and credibility, which are crucial for performance in search results.
Continuous Monitoring and Reporting
SEO is an ongoing process. We continuously monitor your website’s performance, track key metrics, and provide weekly and monthly reports. This allows us to make data-driven decisions and keep your SEO strategy aligned with your business goals.
Adapting to SEO Trends and Algorithm Updates
We stay updated with the latest SEO trends and algorithm changes, ensuring that your B2B SEO continues to drive traffic and generate leads. Our proactive approach allows us to adapt quickly, maintaining your competitive edge in search rankings.
We work within your team
Slack Connect for 24/7 Support
You'll be able to access all your data, reports & project management tools via Slack
Transparent Management
Monthly Reporting
Business Stage
Seed
Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.
Series A+
Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.
Enterprise
Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.
Why businesses love MADX
Dennis
CEO @ Postalytics
"Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."
Arthur
Co-Founder @ Parcel Tracker
"My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."
How we've helped brands grow
Frequently Asked Questions
What is Our Approach to B2B SEO?
Our approach to B2B SEO focuses on understanding your business niche and target audience. We craft strategies that optimize your website for the specific keywords and phrases your audience is searching for, ensuring higher visibility and engagement.
Some of the strategies we use include:
- Keyword research
- Competitive gap analysis
- Content creation
- Technical SEO audits
- On-page optimizations
- Mobile optimization
How Does B2B SEO Differ from B2C SEO?
B2B SEO differs from B2C in its focus on longer sales cycles, niche targeting, and content that addresses specific business needs. We emphasize creating content that speaks to decision-makers and influencers in the B2B space.
What Kind of Content Strategies Do You Use in B2B SEO?
We use content strategies that include whitepapers, case studies, industry reports, and educational blog posts. This type of content is designed to engage B2B audiences, providing them with valuable insights and establishing your brand as a thought leader.
How Do You Measure the Success of B2B SEO?
We measure the success of B2B SEO through metrics like organic traffic, search volume, search engine rankings, lead quality, and conversion rates. These indicators help us assess the effectiveness of our SEO strategies and make data-driven improvements.
Can B2B SEO Strategies Drive Lead Generation?
Yes, effective B2B SEO strategies can significantly drive lead generation. Better yet, by improving your website's visibility to the right audience, you can attract highly qualified leads that are more likely to convert into customers.
Why Should We Work With a B2B SEO Agency?
An agency like MADX offers cost-effective solutions, advanced tools, and tailored strategies to improve search rankings and user experience. By outsourcing SEO, your team can focus on core business activities while experts handle the complexities of optimization.
What Are the Benefits of B2B SEO?
B2B SEO is a long-term strategy, and you can reap the following benefits from doing SEO:
- Increased organic and qualified traffic
- Improved online visibility and organic search results
- Higher number of quality leads
- Improved brand authority
What Time Frame Is Expected for Seeing Results in B2B SEO?
The time frame for seeing results in B2B SEO can vary, ranging from a few months to a year. SEO is a long-term strategy, and its success depends on various factors, including market competitiveness and ongoing efforts.