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Expert Fintech SEO Agency Driving Growth and Revenue for Financial Services

In competitive fintech markets, online visibility is crucial. We help fintech companies of all sizes boost brand awareness, drive qualified traffic, and convert it into revenue.

"MADX were responsive to our needs and nothing was ever too much of an ask!"
"Great Agency, MADX was very knowledgeable and walked us through every step"
"MADX helps us run the marketing side of our business so we can focus on sales"
"They have been delivering results month over month, week over week"

Join our fast-growing clients

  • moonpay logo
  • veed.io company logo
  • postalytics company logo
  • parcel tracker company logo
  • brucira company logo
  • mashroom company logo
  • longvadon company logo
  • ruttl company logo
  • briefpro company logo
  • good annotations company logo
  • aptap company logo
  • Alexander company logo
  • Kurve company logo
  • EnterpriseAlumni company logo
  • maekersuite company logo
  • huggg logo
  • EmployPlan company logo
  • RCCO Logo
  • Upstix Logo
  • TitanHQ Logo
  • Volt Logo
  • Treecard Logo
  • Reveille Logo
  • Taggstarr Logo
  • Thunes Logo
  • Outra Logo
  • Seqera Logo
  • Ronspot Logo
  • Ordeful Logo
  • Beanstalk Logo
  • NextGEN Logo
  • Ronspot Logo
  • Exeevo Logo
  • Key ESG Logo
  • Hola Prime Logo
  • Barbri Logo
  • Irish Cancer Logo
  • Flick Logo
  • LearnEDI Logo
  • Nextflow Logo
  • Catalyst Logo
MADX is a top player in the premier league.

Constantly delivering value above and beyond high quality execution.

They help shape our strategic thinking impacting our entire content marketing engine.
Oren, CEO of Kuvre
Oren Greenberg
CEO, Kurve

Our 7-Step SEO Strategy for Fintech Growth

Initial SEO Audit

Our process begins with an initial audit to assess your fintech business model, website performance, and SEO requirements. We analyze technical SEO, site architecture, and existing content to identify gaps, blockers, and growth opportunities. This forms the basis for a customized strategy tailored to how your audience searches and converts.

Keyword and Competitor Research

Success starts with understanding how your potential customers search. Our team maps intent across the customer journey, identifying gaps your competitors haven’t covered, and targeting fintech keywords with strong conversion potential and realistic competition. This research drives a strategy that turns search demand into qualified traffic, leads, and measurable growth.

Technical SEO and On-Page Optimization

We focus on what actually moves the needle in search rankings: adding schema markup, improving site structure and internal linking, and optimizing for mobile, where most users are searching. By addressing both technical and on-page SEO elements, we make your site faster, more crawlable, and easier to navigate across devices.

Content Strategy for Fintech

We develop a strategy centered on Fintech-specific keywords, search intent, and content optimization. This includes building landing pages, blogs, and resource hubs that answer real questions, support the sales funnel, and rank for high-value terms. The result is useful content that builds authority and drives traffic that converts.

Building Authority and Trust

Google’s emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness is critical for Fintech brands. We earn high-quality backlinks and brand mentions from credible sites in the Fintech sectorβ€”publications, analysts, forums and platformsβ€”enhancing your site's authority and credibility in the eyes of search engines.

Generative Engine Optimization (GEO)

We optimize your site and content to be cited and surfaced in AI search results, including Google’s AI Overviews, ChatGPT, Perplexity, and other generative platforms. Our GEO strategies include entity optimization, structured content, and citation building that help AI tools recognize your brand as a trusted source.

Ongoing Monitoring & Adjustments

We monitor the performance of our SEO efforts using advanced analytics to track progress, identify opportunities, and make real-time adjustments. You’ll receive regular reports with clear insights and next steps. Ongoing check-ins ensure the strategy remains aligned with your growth goals and adaptable to shifts in the Fintech industry.

We care about results

Explore how these brands have grown with MADX Digital
PARTNERSHIPS

Collaborating Seamlessly With Your Team

Slack Connect for 24/7 Support

We are available to help support & provide help with Slack Connect on a daily basis. Just send your request through and we'll be there to help.

You'll be able to access all your data, reports & project management tools via Slack

Transparent Management

Have access to real time project management tools that show you exactly whats being worked on and when.

Monthly Reporting

Explore 100+ integrations that make your day-to-day workflow more efficient and familiar. Plus, our extensive developer tools.

SEO for Every Startup Stage

Seed

Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.

Series A+

Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.

Enterprise

Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.

Explore our Services

What our customers think

Rated 4.9/5 by our clients
a photo of the CEO of postalytics who MADX helps with their SEO
Dennis Kelly
Postalytics
"Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."
a photo of the CEO of parcel tracker who uses MADX to improve SEO
Arthur Zargaryan
Parcel Tracker
"My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."
Kyle Gray
Kyle Gray
RCCO
"MADX were incredibly responsive to our needs, always accommodating requests with ease, and nothing ever felt like too much trouble. Working with them was a seamless and positive experience."
Philip Werner
Maekersuite
"MADX Digital has been instrumental in our growth, delivering consistent results week after week. Their effective SEO strategies have helped us acquire over 10,000 end users."
Ryan Shallenberger
Reveille
"MADX delivered on time, handling everything from research and writing to editorial and imagery. Their content production made a real impact on our marketing efforts."
Oren Greenberg
Kurve
"MADX is a top player in the premier league. Constantly delivering value above and beyond high quality execution. They help shape our strategic thinking impacting our entire content marketing engine."

Frequently Asked Questions

Have more questions? Reach out to our sales team or schedule a call with our growth team

What is Fintech SEO?

Fintech SEO is a tailored approach to search engine optimization for financial technology companies. It focuses on ranking for high-intent keywords, improving technical performance, and building authority in a competitive, trust-sensitive space. The aim is to attract qualified traffic, generate leads, and support long-term growth through organic visibility.

Why Choose a Fintech SEO agency?

A Fintech SEO agency understands the regulations, keywords, and audience expectations unique to the Fintech niche. We know how to strike a balance between compliance and commercial performance, earning visibility without compromising credibility.

What are the best Fintech SEO strategies for growth?

The most effective fintech SEO strategies combine a strong technical foundation with targeted content and authority-building efforts. That includes:

  • Optimizing for high-intent financial keywords
  • Building product-led landing pages
  • Creating high-quality content that drives trust
  • Earning links and brand mentions from credible sources
  • Tracking performance metrics tied to traffic, conversions, and business impact

When Can You Expect Results?

Timelines vary, but most clients begin to see meaningful results within 2 to 3 months. The biggest gains come with consistency, iteration, and a strategy built to compound over time. For Fintech companies, that often means sustained visibility, stronger rankings, and better lead quality as the program matures.

What KPIs do you track in a Fintech SEO campaign?

For Fintech and financial services companies, the impact of SEO shows up in metrics like:

  • Organic search visibility
  • Conversion rates by landing page and traffic source
  • Ranking for high-intent, bottom-funnel keywords
  • Content engagement tied to lead generation
  • Domain authority compared to key competitors

These signals give you a fuller picture of both SEO performance and business impact.

Do you offer local SEO for Fintech companies?

Yes, we can assist with local SEO for FinTech companies looking to target specific geographic markets. This involves optimizing your online presence for local searches, including local keywords, creating location-specific pages, and managing local business listings.