Generative Engine Optimization for SaaS
Get ahead in the evolving search landscape. We combine Generative Engine Optimization with effective SEO methods to increase your brand’s visibility in AI-generated search results.
Get ahead in the evolving search landscape. We combine Generative Engine Optimization with effective SEO methods to increase your brand’s visibility in AI-generated search results.
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Learn more about our services and what MADX Digital can offer.
GEO isn't a swap-in tactic — it's a parallel system that runs alongside SEO. Here's what that actually looks like on the ground.
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We rebuild your content as a network of clearly-defined entities — products, features, comparisons, definitions — so LLMs can extract and cite cleanly.
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JSON-LD, structured FAQs, dataset markup. The signals AI crawlers actually use to decide what to lift verbatim.
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A single source of truth synced across Wikipedia, Wikidata, G2, and the open knowledge graph. Models can't cite you if they can't place you.
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Earned mentions, podcast appearances, dataset contributions. The strongest GEO ranking factor — and the hardest to fake.
Customer · Kurve
"MADX is a top player in the premier league. Constantly delivering value above and beyond high quality execution. They help shape our strategic thinking impacting our entire inbound marketing engine."
We baseline your current presence across AI search platforms — mapping how ChatGPT, Perplexity, and Google AI Overviews currently represent your brand, where competitor brands are appearing instead of you, and which query categories represent the highest-value citation opportunities to capture first.
We build and execute a content strategy designed specifically for AI citation — topic clusters with clear entity definitions, structured answer formats, and the depth and accuracy that AI models use as trust signals when deciding what to lift and recommend to users.
We make your site fast, crawlable, and structured for AI systems — implementing schema markup, cleaning up internal linking architecture, and optimising entity relationships so the AI platforms that crawl your content can extract and trust it reliably.
Visibility in AI search is built on trust — and trust is earned off-site. We build brand mentions, earned citations, and third-party references in the publications and platforms that AI models weight most heavily, creating the external validation that makes your brand the obvious source to cite.
Pipeline-tied reporting. Real numbers, real attribution, real outcomes.
WHY MADX?
The economics, speed and depth of an agency - without the bloat. We work as an extension of your team, not a vendor.
All-in-one team
Strategy, content, links, GEO — one roster, one Slack.
Real expertise
Senior practitioners on every account. No juniors learning on you.
Live reporting
Always-on dashboards tied to revenue, not vanity.
Built for SaaS
We only work with SaaS — so we move fast.

Perry Steward
Co-founder - MADX Digital
"We started MADX Digital because no agency was treating AI search like the structural shift it is. We're rebuilding the playbook for SaaS, and we'd love to show you ours."
Every engagement starts with a scoping call so we can confirm fit, timeline, and the right mix of technical, content, and authority work. No surprise scope, no bait-and-switch.
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Scoping call
15-min call. We’ll listen, ask sharp questions, and tell you honestly if we’re the wrong fit.
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Choose your fit
90-day sprint, monthly retainers or something custom. Starting from $2,500 /mo.
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start the work
Onboarding wraps in 2-3 weeks. First deliverables ship before the end of month one.
Have more questions? Reach out to our sales team or schedule a call with our growth team
GEO is the practice of optimising your content and brand signals to appear in AI-generated search responses — from ChatGPT and Perplexity to Google AI Overviews. Traditional SEO focuses on ranking pages in a list of links. GEO focuses on being cited within the answer itself. Both are necessary — GEO builds on the SEO foundation rather than replacing it.
We optimise across ChatGPT, Perplexity AI, Google AI Overviews, Google AI Mode, and Gemini. The signals that drive citation across these platforms — entity clarity, content structure, and third-party authority — overlap significantly, so a well-executed GEO programme compounds across all of them simultaneously.
An active SEO programme strengthens GEO results — strong domain authority, well-structured content, and clean technical foundations all contribute to AI visibility. However, GEO doesn't require a mature SEO programme to start. We assess your current baseline and build the GEO programme in a way that addresses the most critical gaps first.
Technical and schema changes can affect AI visibility within weeks. Content and citation signals typically take 2–4 months to influence how AI platforms describe and recommend your brand. Our 3-month launch programme is designed to deliver measurable early visibility improvements while building the long-term citation infrastructure.
Month 1: Full AI visibility audit, entity mapping, technical and schema fixes. Month 2: GEO content strategy, page restructuring, and citation-ready content creation. Month 3: Off-site authority campaigns, citation monitoring dashboard, and full performance reporting. You leave with a live GEO programme — not just a strategy document.
We offer 6 and 12-month continuation programmes that scale content production, deepen off-site authority building, and track your growing share of AI-generated responses. The compound effect of GEO becomes most visible at 6–12 months — which is when brands on longer programmes start to see consistent AI citations driving real pipeline.
We track brand citation frequency across a defined set of target queries on each AI platform, monitor share of voice versus competitors, and report on entity accuracy improvements. Monthly reporting combines automated tools with structured manual sampling to give you a reliable, comparable view of your AI visibility over time.
Both — but for different reasons. Established brands use GEO to protect their category presence as AI search grows. Earlier-stage SaaS brands often find GEO more accessible than traditional SEO — the competitive bar in AI search is lower, and a well-executed citation programme can build brand recognition in AI results faster than earning page-one Google rankings for the same queries.
Five disciplines, engineered as one system. Pick a starting point or run them in parallel.
We boost visibility in AI search using advanced GEO strategies.
We optimize site speed, structure, and performance to boost rankings.
We create SEO content that builds trust, traffic, and conversions.
We earn authoritative links and mentions to boost rankings and visibility.
We build high-quality backlinks to boost authority, traffic, and rankings.
Free GEO audit and a 30-min teardown of your current AI visibility. No pitch, no commitment.