NEW
GEO toolkit for ChatGPT, Perplexity & AI Overviews

Generative Engine Optimization for SaaS

Get ahead in the evolving search landscape. We combine Generative Engine Optimization with effective SEO methods to increase your brand’s visibility in AI-generated search results.

+187%
Avg. organic traffic / 6 mo
50+
SaaS projects
12.2M
AI Search impressions
10 min walkthrough · Co-founder Perry + a real client teardown
Working with
  • moonpay logo
  • veed.io company logo
  • postalytics company logo
  • parcel tracker company logo
  • brucira company logo
  • mashroom company logo
  • longvadon company logo
  • ruttl company logo
  • briefpro company logo
  • good annotations company logo
  • aptap company logo
  • Alexander company logo
  • Kurve company logo
  • EnterpriseAlumni company logo
  • maekersuite company logo
  • huggg logo
  • EmployPlan company logo
  • RCCO Logo
  • Upstix Logo
  • TitanHQ Logo
  • Volt Logo
  • Treecard Logo
  • Reveille Logo
  • Taggstarr Logo
  • Thunes Logo
  • Outra Logo
  • Seqera Logo
  • Ronspot Logo
  • Ordeful Logo
  • Beanstalk Logo
  • NextGEN Logo
  • Ronspot Logo
  • Exeevo Logo
  • Key ESG Logo
  • Hola Prime Logo
  • Barbri Logo
  • Irish Cancer Logo
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Our services

GEO for SaaS

Learn more about our services and what MADX Digital can offer.

THE WORK

Engineered for AI mentions & citations, not just ranking

GEO isn't a swap-in tactic — it's a parallel system that runs alongside SEO. Here's what that actually looks like on the ground.

01

Entity-first content architecture

We rebuild your content as a network of clearly-defined entities — products, features, comparisons, definitions — so LLMs can extract and cite cleanly.

02

Citation-layer schema

JSON-LD, structured FAQs, dataset markup. The signals AI crawlers actually use to decide what to lift verbatim.

03

Brand knowledge base

A single source of truth synced across Wikipedia, Wikidata, G2, and the open knowledge graph. Models can't cite you if they can't place you.

04

Off-site signal building

Earned mentions, podcast appearances, dataset contributions. The strongest GEO ranking factor — and the hardest to fake.

Customer · Kurve

"MADX is a top player in the premier league. Constantly delivering value above and beyond high quality execution. They help shape our strategic thinking impacting our entire inbound marketing engine."

GEO for SaaS

How We Build AI Search Visibility for SaaS Brands

AI visibility audit and competitive benchmarking

We baseline your current presence across AI search platforms — mapping how ChatGPT, Perplexity, and Google AI Overviews currently represent your brand, where competitor brands are appearing instead of you, and which query categories represent the highest-value citation opportunities to capture first.

GEO-optimised content strategy and implementation

We build and execute a content strategy designed specifically for AI citation — topic clusters with clear entity definitions, structured answer formats, and the depth and accuracy that AI models use as trust signals when deciding what to lift and recommend to users.

On-page and technical SEO for AI crawlers

We make your site fast, crawlable, and structured for AI systems — implementing schema markup, cleaning up internal linking architecture, and optimising entity relationships so the AI platforms that crawl your content can extract and trust it reliably.

Off-site authority and brand mention building

Visibility in AI search is built on trust — and trust is earned off-site. We build brand mentions, earned citations, and third-party references in the publications and platforms that AI models weight most heavily, creating the external validation that makes your brand the obvious source to cite.

Our results

We Care About Results

Pipeline-tied reporting. Real numbers, real attribution, real outcomes.

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WHY MADX?

In-house, Freelancer Or Agency?

The economics, speed and depth of an agency - without the bloat. We work as an extension of your team, not a vendor.

All-in-one team

Strategy, content, links, GEO — one roster, one Slack.

Real expertise

Senior practitioners on every account. No juniors learning on you.

Live reporting

Always-on dashboards tied to revenue, not vanity.

Built for SaaS

We only work with SaaS — so we move fast.

Perry Steward

Co-founder - MADX Digital

"We started MADX Digital because no agency was treating AI search like the structural shift it is. We're rebuilding the playbook for SaaS, and we'd love to show you ours."

HOW WE WORK

we partner with brands who are ambitious about growth

Every engagement starts with a scoping call so we can confirm fit, timeline, and the right mix of technical, content, and authority work. No surprise scope, no bait-and-switch.

01 / 03

Scoping call

Tell us what you’re building.

15-min call. We’ll listen, ask sharp questions, and tell you honestly if we’re the wrong fit.

02 / 03

Choose your fit

Sprint, retainer or custom.

90-day sprint, monthly retainers or something custom. Starting from $2,500 /mo.

03 / 03

start the work

Month 1 delivery, no long waits.

Onboarding wraps in 2-3 weeks. First deliverables ship before the end of month one.

FAQ

Frequently Asked Questions

Have more questions? Reach out to our sales team or schedule a call with our growth team

What is Generative Engine Optimization (GEO) and how is it different from SEO?

GEO is the practice of optimising your content and brand signals to appear in AI-generated search responses — from ChatGPT and Perplexity to Google AI Overviews. Traditional SEO focuses on ranking pages in a list of links. GEO focuses on being cited within the answer itself. Both are necessary — GEO builds on the SEO foundation rather than replacing it.

Which AI platforms does GEO optimise for?

We optimise across ChatGPT, Perplexity AI, Google AI Overviews, Google AI Mode, and Gemini. The signals that drive citation across these platforms — entity clarity, content structure, and third-party authority — overlap significantly, so a well-executed GEO programme compounds across all of them simultaneously.

Do we need to be doing SEO before starting GEO?

An active SEO programme strengthens GEO results — strong domain authority, well-structured content, and clean technical foundations all contribute to AI visibility. However, GEO doesn't require a mature SEO programme to start. We assess your current baseline and build the GEO programme in a way that addresses the most critical gaps first.

How long does it take to see GEO results?

Technical and schema changes can affect AI visibility within weeks. Content and citation signals typically take 2–4 months to influence how AI platforms describe and recommend your brand. Our 3-month launch programme is designed to deliver measurable early visibility improvements while building the long-term citation infrastructure.

What does the 3-month GEO launch programme include?

Month 1: Full AI visibility audit, entity mapping, technical and schema fixes. Month 2: GEO content strategy, page restructuring, and citation-ready content creation. Month 3: Off-site authority campaigns, citation monitoring dashboard, and full performance reporting. You leave with a live GEO programme — not just a strategy document.

What are the options after 3 months?

We offer 6 and 12-month continuation programmes that scale content production, deepen off-site authority building, and track your growing share of AI-generated responses. The compound effect of GEO becomes most visible at 6–12 months — which is when brands on longer programmes start to see consistent AI citations driving real pipeline.

How do you measure GEO performance?

We track brand citation frequency across a defined set of target queries on each AI platform, monitor share of voice versus competitors, and report on entity accuracy improvements. Monthly reporting combines automated tools with structured manual sampling to give you a reliable, comparable view of your AI visibility over time.

Is GEO relevant for early-stage SaaS or only established brands?

Both — but for different reasons. Established brands use GEO to protect their category presence as AI search grows. Earlier-stage SaaS brands often find GEO more accessible than traditional SEO — the competitive bar in AI search is lower, and a well-executed citation programme can build brand recognition in AI results faster than earning page-one Google rankings for the same queries.

Our services

More Services

Five disciplines, engineered as one system. Pick a starting point or run them in parallel.

Get started

Ready to Win in AI Search?

Free GEO audit and a 30-min teardown of your current AI visibility. No pitch, no commitment.

OR, REQUEST AN AUDIT

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