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Our digital PR strategies secure relevant and authoritative links to your SaaS website, improving your rankings in search engines, brand awareness and online visibility.
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Learn more about our services and what MADX Digital can offer.
Digital PR for SaaS is about more than coverage — it's about building the authority signals that drive organic growth. Here's how we do it.
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We map the publications, writers, and beats that matter in your space — and build a targeted outreach list based on relevance and reach, not just domain authority scores.
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We develop news angles that give journalists a genuine reason to cover your brand — data stories, original research, expert commentary, and product news positioned for editorial audiences.
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We run personalised outreach campaigns to secure coverage in publications your buyers read and search engines trust. Every placement is tracked from pitch to live link.
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Coverage is mapped to SEO outcomes — domain rating impact, referring domain growth, and organic visibility improvements. You always know what the PR investment is doing for your search performance.
Customer · Kurve
"MADX is a top player in the premier league. Constantly delivering value above and beyond high quality execution. They help shape our strategic thinking impacting our entire inbound marketing engine."
Oren Greenberg
Co-founder - KURVE
We start by auditing your current media presence — existing coverage, competitor PR activity, and the publications where your buyers actually read. This tells us where the gaps are, which stories will resonate, and which journalists are covering your category.
We build a targeted media list based on your industry, audience, and the specific story angles we're pursuing. Every journalist on the list covers your category and has published relevant content — we don't spray releases to generic lists.
We develop news angles that give journalists a genuine reason to cover your brand — original data, market research, expert commentary, or product positioning tied to industry trends. Stories that serve editors get placed. Promotional content doesn't.
We run personalised outreach campaigns and track every pitch through to live coverage. All placements are mapped against SEO outcomes — domain authority impact, referring domain growth, and the correlation between coverage and organic visibility improvements.
Pipeline-tied reporting. Real numbers, real attribution, real outcomes.
WHY MADX?
The economics, speed and depth of an agency - without the bloat. We work as an extension of your team, not a vendor.
All-in-one team
Strategy, content, links, GEO — one roster, one Slack.
Real expertise
Senior practitioners on every account. No juniors learning on you.
Live reporting
Always-on dashboards tied to revenue, not vanity.
Built for SaaS
We only work with SaaS — so we move fast.
Perry Steward
Co-founder - MADX Digital
"We started MADX Digital because no agency was treating AI search like the structural shift it is. We're rebuilding the playbook for SaaS, and we'd love to show you ours."
Every engagement starts with a scoping call so we can confirm fit, timeline, and the right mix of technical, content, and authority work. No surprise scope, no bait-and-switch.
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Scoping call
15-min call. We’ll listen, ask sharp questions, and tell you honestly if we’re the wrong fit.
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Choose your fit
90-day sprint, monthly retainers or something custom. Starting from $2,500 /mo.
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start the work
Onboarding wraps in 2-3 weeks. First deliverables ship before the end of month one.
Have more questions? Reach out to our sales team or schedule a call with our growth team
Traditional PR focuses on brand awareness and reputation management through media coverage. Digital PR has those same goals but prioritises publications with strong domain authority, focuses on earning followed backlinks alongside coverage, and measures success against SEO metrics as well as media reach. For SaaS brands, digital PR is one of the most effective ways to build domain authority at scale.
We target publications relevant to your category, audience, and growth stage — including SaaS-specific media, business and technology press, vertical industry publications, and high-authority general business outlets. The list is always built for your specific situation rather than from a generic template.
It depends on the publication. Many high-authority media sites use nofollow or sponsored attributes on links, but the domain authority and brand signal value of appearing in those publications is still significant. We pursue a mix of link types and prioritise publications where the combination of traffic, authority, and brand exposure delivers the best overall return.
This varies by campaign intensity, story quality, and niche competitiveness. Most clients see 3–8 pieces of meaningful coverage per month in an active programme. We set realistic expectations upfront based on your category and the news angles we're working with.
Month 1: Brand audit, media landscape research, story angle development, and journalist list building. Month 2: First outreach campaigns, live placements, and initial authority tracking. Month 3: Programme optimisation based on what's converting, expansion of story angles, and reporting on SEO impact. You end with an active PR programme generating consistent coverage and authority signals.
We track coverage volume and quality, referring domain growth, domain authority progression, and organic traffic impact. Where placements include followed links, we track anchor text distribution and ranking improvements for target keywords. We report on both PR metrics and SEO outcomes monthly.
Yes. Digital PR and traditional PR serve different but complementary purposes — your traditional agency may focus on brand narrative and journalist relationships, while our digital PR programme focuses on content-led campaigns, SEO-rich placements, and measurable link building. The two programmes rarely conflict and often amplify each other.
Five disciplines, engineered as one system. Pick a starting point or run them in parallel.
We boost visibility in AI search using advanced GEO strategies.
We optimize site speed, structure, and performance to boost rankings.
We create SEO content that builds trust, traffic, and conversions.
We earn authoritative links and mentions to boost rankings and visibility.
We build high-quality backlinks to boost authority, traffic, and rankings.
Free GEO audit and a 30-min teardown of your current AI visibility. No pitch, no commitment.
