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We deliver custom SaaS SEO services that increase online visibility, generate qualified leads, and drive sustainable revenue growth for B2B companies
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Five disciplines, engineered as one system. Pick a starting point or run them in parallel.
We boost visibility in AI search using advanced GEO strategies.
We optimize site speed, structure, and performance to boost rankings.
We create SEO content that builds trust, traffic, and conversions.
We earn authoritative links and mentions to boost rankings and visibility.
We build high-quality backlinks to boost authority, traffic, and rankings.
B2B SaaS buyers research for months before they contact anyone. We build the organic presence that earns their trust at every stage of that journey.
01
We audit your site to surface and fix the technical issues blocking your most valuable pages from ranking. Crawlability, site speed, Core Web Vitals, schema, and indexation — resolved before we build anything on top.
02
We map the complete B2B SaaS keyword landscape — from problem-aware to solution-aware to vendor-comparison queries — so your content is present at every stage of the buying process, not just the bottom of the funnel.
03
We build the content infrastructure B2B SaaS requires: category pages that rank, thought leadership that builds trust, comparison content that converts. Every piece is tied to a specific buyer moment and SEO goal.
04
We build backlinks and brand authority through digital PR, guest placements, and strategic link acquisition. Monthly reporting is tied to organic pipeline — not just traffic and rankings.
Customer · Kurve
"MADX is a top player in the premier league. Constantly delivering value above and beyond high quality execution. They help shape our strategic thinking impacting our entire inbound marketing engine."
Oren Greenberg
Co-founder - KURVE
We start with a comprehensive technical audit of your site — crawlability, indexation, site architecture, Core Web Vitals, and schema. For B2B SaaS products with complex navigation, gated content, and JavaScript-heavy builds, technical health is often the first barrier to organic performance. We fix it before we build anything else on top.
B2B SaaS buying decisions involve multiple stakeholders and months of research. We map keywords at every stage — awareness, consideration, and decision — so your content is present when a VP of Marketing searches for a problem, when a marketing manager evaluates solutions, and when procurement compares vendors. Volume alone doesn't win B2B deals. Intent coverage does.
We optimise every priority page for the right keyword targets, search intent, and conversion structure. Title tags, heading hierarchy, internal linking, and CTA placement are all aligned — so organic traffic doesn't just arrive, it moves through the funnel in the direction you need.
We develop the content infrastructure that B2B SaaS organic programmes require: category pages that rank for high-intent terms, thought leadership that builds authority, comparison and alternative content that captures decision-stage buyers. Every piece has a defined audience, keyword target, and commercial purpose.
Pipeline-tied reporting. Real numbers, real attribution, real outcomes.
Every engagement starts with a scoping call so we can confirm fit, timeline, and the right mix of technical, content, and authority work. No surprise scope, no bait-and-switch.
01 / 03
Scoping call
15-min call. We’ll listen, ask sharp questions, and tell you honestly if we’re the wrong fit.
02 / 03
Choose your fit
90-day sprint, monthly retainers or something custom. Starting from $2,500 /mo.
03 / 03
start the work
Onboarding wraps in 2-3 weeks. First deliverables ship before the end of month one.
Have more questions? Reach out to our sales team or schedule a call with our growth team
B2B SaaS has longer buying cycles, multiple decision-makers, and conversion events that don't happen on the first visit. SEO for B2B SaaS needs to address the full funnel — from problem-aware content at the top, to comparison and vendor-evaluation content at the bottom. Generic SEO focuses on traffic. B2B SaaS SEO focuses on the specific queries your buyers use at each stage of a months-long research process.
Technical fixes and on-page optimisations can deliver ranking improvements within 4–8 weeks. Content and authority building typically takes 3–6 months to compound into meaningful organic traffic and lead flow. Our 3-month launch programme is designed to establish the technical foundation, launch priority content, and begin authority building — so the programme is actively compounding before the initial engagement ends.
The highest-performing content types for B2B SaaS tend to be: comparison pages (your product vs. competitors), alternative pages (best alternatives to competitor X), use-case pages by role or industry, and educational content that targets the research phase of the buying process. We develop content strategies that prioritise commercial intent first, then build the broader topical authority that improves rankings across the entire cluster.
We work with your product and marketing teams to develop content that reflects genuine technical expertise — not generic marketing copy. For developer-focused products, we produce content that reads as written by someone who understands the technology. For business buyer-focused products, we prioritise the commercial and operational outcomes that drive purchase decisions. The goal is always to match the sophistication of your buyer.
Month 1: Full technical audit, keyword research, content gap analysis, and implementation of priority technical fixes. Month 2: On-page optimisation of priority pages, first content deliverables, and launch of authority building. Month 3: Performance review, content expansion, and planning for the 6-month continuation. You end the programme with a technically clean site, live content generating early organic traffic, and a clear pipeline of what to build next.
Yes. Our approach differs by stage: early-stage SaaS brands need to establish technical foundations and own their category quickly; growth-stage brands need to scale content and authority faster than competitors; enterprise-scale brands need to protect existing rankings while expanding into new keyword clusters. We size the programme to the stage and adjust strategy accordingly.
We report on keyword ranking movement, organic traffic growth, page-level performance, and — where attribution is configured — organic-sourced demo requests and trial signups. We don't report on vanity metrics. Every month's report answers the question: what did the organic channel contribute to pipeline this month, and what does the programme need to do next?
Free GEO audit and a 30-min teardown of your current AI visibility. No pitch, no commitment.
