The 10 Best SaaS SEO Agencies to Increase Your Traffic Right Now
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As a SaaS SEO and link-building agency, we understand that different SaaS companies need different marketing and support teams and a tailored SEO strategy.
On top of it all, hiring SaaS SEO agencies can be expensive. Businesses have to choose an agency that works for their budgets while delivering actual results. So, how do you pick an SEO agency for your SaaS business, and what agencies are the best?
This guide will review the top SaaS SEO agencies and show SaaS companies can select the right one.
But before we move on with the list of top SaaS SEO agencies, let’s quickly recap a few essentials about the best SEO agencies.
What we'll cover:
What is SEO in SaaS?
SEO is short for search engine optimization. This strategy optimizes your SaaS website through high-quality content and targeted keywords to increase its search engine ranking. It’s one of the main channels SaaS (Software-as-a-Service) companies use to acquire, activate, and retain customers.
There are two approaches to a SaaS SEO strategy: on-page SEO and off-page SEO. The latter optimizes elements within your website, such as the meta tags, mobile-friendliness and quality of your content. However, off-page SEO focuses on factors external to your website, such as link-building, social engagement and reputation management.
Every SaaS business must prioritize both approaches to SEO. Doing this will ensure you drive organic search traffic and expand your reach to targeted users.
What is a SaaS SEO agency?
SaaS SEO agencies are the one-stop shop for organic growth, specifically for SaaS companies. These agencies function as digital marketing agencies, providing various online marketing solutions. Most SaaS SEO agencies begin your campaign with an SEO audit. An SEO audit identifies areas for improvement, allowing the agency to develop a tailored strategy.
Professional SEO agencies work closely with product and sales teams to enhance your website’s experience based on your SaaS product. They build a personalized SaaS SEO strategy and produce customer-centric content that captivates leads, converts visitors, and achieves authority and credibility for your brand.
Why is SEO important for SaaS companies?
SEO and SaaS go hand in hand — one is better utilized with the support of the other. Here are a few of the top reasons why SaaS companies need a sound SEO strategy:
- SaaS companies with no SEO presence can hardly grow and acquire customers at scale.
- A well-executed SEO strategy can significantly improve your conversion rate, turning more visitors into paying customers. Think of it as a sustainable growth model that helps communicate your product in the most user-friendly way.
- SEO agencies will handle search rankings, organic traffic, and MQL targets using various methods.
- Depending on the state of the SaaS marketing website, SEO may include on-page optimisations, keyword research, link-building, user experience improvements, content creation, optimisation, and distribution to improve search engine rankings.
Standard SaaS SEO services on the market
If your agency brags about organic traffic and other vanity metrics, close your wallet and run.
SEO agencies that drive MRR, ARR, SQoLs, and ideal customer profile (ICPs) conversions often offer these core SaaS SEO services:
- Authority link building services
- On-page optimizations
- Keyword research
- Web development
- Content cleanups
- SEO consulting
- SEO strategy
- Improving search engine rankings
- Technical audits
- Content audits
- Local SEO services
- Competitive analysis
- Lead generation (or qualified leads)
Luckily for SaaS clients, being an SEO agency for SaaS companies requires much more expertise than running a generic SEO agency. If an agency doesn’t specialize in SaaS companies or seems to brag about its capabilities without quantitative results, you want to avoid them.
The benefits of hiring an agency should be immense and straightforward
Marketing should be an ROI factory. Effective SEO can enhance lead generation, directing more qualified prospects to your sales funnel.
The more you invest, the more qualified leads, SQLs, and customers you receive. Yet, that’s not always the case. Mistakes can set you back hundreds of thousands of dollars.
We’re here to help you save time and money by delivering a list of SaaS SEO companies that will work hard to generate better rankings, qualified traffic, and SQLs.
Top SaaS SEO Agencies Right Now
Without further ado, here’s the list of the best SaaS SEO consulting agencies, helping you identify the best company for SEO to ensure you choose the right service provider for your SEO campaigns.
1. MADX – Full Service SaaS SEO & SEM Agency
SOURCE: madx.digital
MADX is a London-based SaaS marketing agency specializing in SaaS SEO, optimization and link building. MADX is a top choice for content creation, ensuring that your website has high-quality, engaging content that attracts and retains visitors. From the entire list, MADX is among the few SaaS-only marketing agencies. Others tailor their services to appeal to broader markets, among which you’ll find SaaS-specific offers.
With MADX, clients can subscribe to one of the three SaaS marketing services: full-service SEO, link building for SaaS, and SEO consultancy.
- Full-Service SEO: Full-stack team of SaaS SEO experts at your service
- Link Building and Outreach: Professional outreach that builds the authority of your SaaS Website
- SEO Coaching & Consulting: Marketing team that knows how to grow business KPIs through organic channels
All services are designed to drive ARR growth and user satisfaction. MADX offers custom-built solutions for complex projects and can act as a substitute for Digital CMO. We manage all your web development, copywriting, and user experience on your SaaS marketing website and coordinate your product and sales teams.
In a nutshell, MADX takes SaaS companies on a journey of organic growth, skyrocketing revenue and reach.
2. Titan Growth — SEO and Paid Media Agency
SOURCE: titangrowth.com
Titan Growth is an SEO agency for SaaS in San Diego with over 50 employees, specializing in SEO and Paid media. In addition to SEO, Titan Growth offers comprehensive search engine marketing services to help you reach your target audience through paid search.
Titan Growth has over 18 years of cumulative experience in digital marketing. It has helped some of the biggest brands grow their traffic and revenue through organic and paid search strategies. Companies who need help with Bing, Google, and Facebook ads will find a good match with Titan. They’re also good at content optimization and technical SEO audits.
3. Writing Studio — SaaS SEO Writing Agency
SOURCE: writingstudio.com
Writing Studio is a B2B SaaS SEO agency specializing in content writing in almost any field. It utilizes advanced SEO tools to ensure its content is optimized for search engines and drives organic traffic. Writing Studio helps companies create better content faster.
Clients can explore a range of writing services to produce blogs, eBooks, scripts, product descriptions, newsletters, and just about anything related to the written word. If you need a writing service on short notice, Writing Studio can help.
4. Codeless — Content Production Company
SOURCE: codeless.io
Codeless is a mid-size global SaaS SEO agency and a fantastic content production choice combining strategy, SEO, writing, design, and video. Codeless develops a comprehensive content strategy that aligns with your business goals and drives organic growth. Long-form articles are one of their specialities. Basic writing packages start at $7,500/month and are aimed at Startups. More expensive solutions can set you back $20,000 or more.
5. Search Nurture — Growth for B2B SaaS
SOURCE: searchnurture.com
Search Nurture is a San Francisco-based SEO agency for SaaS companies specializing in B2B SaaS and eCommerce. It focuses on improving SEO performance through data-driven strategies and continuous optimization and offers full-stack solutions for SEO, SEM, Paid Social Advertising, and Retail Advertising.
6. Accelerate Agency — SaaS Growth and Migration
SOURCE: accelerateagency.ai
Accelerate Agency is a data-driven and experts-heavy powerhouse. As one of the top SEO agencies for SaaS, Accelerate Agency employs a variety of advanced SEO services to drive results for their clients. They use a combination of human expertise, data, and machine learning to drive SEO results for their clients. You can find some interesting companies on their client list, like Dialpad and RingCentral.
7. Elevato Digital — Full-Stack Marketing Agency
SOURCE: elevatodigital.com
Elevato Digital is a well-rounded digital agency that works with SaaS companies, amongst other clients. This agency uses various SEO techniques to improve your website’s visibility and drive organic traffic. You can find everything from hosting to design and social media marketing in Elevato’s toolbox of services. The drive behind this agency can be summed up with the acronym “Be Happier,” which describes its core values.
8. Neil Patel Digital — Full-Stack SEO Agency
SOURCE: npdigital.com
Every marketer knows who Neil Patel is. Neil Patel Digital stays ahead of the latest SEO trends to ensure clients achieve the best possible results. So, we’ll skip the introduction of this marketing superstar and cut right to the chase. NP Digital is an award-winning agency that operates in a wide range of markets, allowing its clients to build connections that would be impossible with other agencies.
9. SEO Growth Partners — Great at SEO Strategy
SOURCE: seogrowthpartners.com
SEO Growth Partners offers all the standard SEO services, including technical audits and content creation. This agency is known for delivering impressive SEO results through its innovative strategies. However, its speciality lies in crowdsourced link building. If you ever want to stop by and meet your team in person, they have physical locations in Las Vegas, Reno, and Los Angeles.
10. Single Grain — Content Audit Stars
SOURCE: singlegrain.com
Single Grain offers full-spectrum solutions. This agency follows a meticulous SEO process to ensure that every aspect of your website is optimized for search engines. They combine tried-and-true with innovative solutions, focusing on clients’ growth. Single Grain uses marketing tools to perform content audits and identify what needs updating.
Clients can launch their Web 3 projects while getting complete SaaS SEO services and optimizations.
Top SaaS SEO Agencies by Industry
We’ve examined the best SEO agency for SaaS. Now, let’s examine some of the best agencies in Adtech, Fintech, Medtech, Proptech, and Martech.
Best Adtech SaaS SEO Agencies
Best Fintech SaaS SEO Agencies
Best Medtech SaaS SEO Agencies
Best Proptech SaaS SEO Agencies
Best Martech SaaS SEO Agencies
Does SEO Work for SaaS Businesses?
If you want your SaaS company to grow and succeed, you may wonder how to promote your business. SEO techniques like keyword optimization and link building can significantly boost your SaaS business’s online presence. SEO has been identified as an excellent marketing channel and can provide impressive results for SaaS businesses.
For example, a SaaS company has grown organic sales to 7229% using search optimization. A second case report shows a SaaS client’s keyword ranking has increased from 16% to 14%. Another advantage SEO offers to businesses is that it is highly cost-effective.
How much does it cost to hire a SEO?
The average cost for hiring an agency is $75 to $100 an hour. On average, an SEO agency can charge $3,209 per month. When planning your SEO budget, it’s essential to consider the level of expertise and the range of services the agency offers.
How to hire the right SaaS SEO agency?
Hiring a SaaS SEO agency is everything but simple. Evaluating the SEO performance of potential agencies can help you make an informed decision.
Sales representatives will promise steep growth in organic traffic, rankings, and conversions. But even if they generate more traffic, it might fail to help your business hit SQL targets and grow MRR.
How can you tell if an agency is worth your time and money?
- Search for the best agencies on Google
- Ask your business network for recommendations
- Take it to Reddit and ask for the best SaaS SEO Agency
- Shortlist 5 agencies that seem to fit your goals
- Engage in 5 discovery calls
- Share the core KPIs the entire company needs to get behind
- Ask the agencies how to improve those KPIs
- Check the proven track record of each SaaS SEO company
- Consider the importance of local SEO for your business
- Follow up with the top two agencies from your list
- Chose the SaaS SEO company that will boost your business performance
If you’re unsure what exactly to ask in discovery meetings, check out our guide on essential questions to ask your SaaS SEO company
And if you want to learn how to make search engines work hard for you, check out our free SEO Mastery course.
Hire the Best SaaS SEO agency and Skyrocket Your Organic Growth Today
Finding the right agency for your SaaS SEO growth strategy can be tricky.
Companies must thoroughly research, set goals, understand what they want to achieve from SEO, and ask the right questions to make the best choice.
At MADX, we specialize in SaaS SEO, optimization and link building, providing tailored campaigns to boost your growth.
Want to get your SEO campaign? Contact us today.
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