The 12 Best SaaS SEO Agencies to Increase Your Traffic Right Now

What is SEO in SaaS?

SEO is short for search engine optimization. This strategy optimizes your SaaS website through high-quality content and targeted keywords to increase its search engine ranking.  It’s one of the main channels SaaS (Software-as-a-Service) companies use to acquire, activate, and retain customers. 

There are two approaches to a SaaS SEO strategy: on-page SEO and off-page SEO. The latter optimizes elements within your website, such as the meta tags, mobile-friendliness, and quality of your content. However, off-page SEO focuses on factors external to your website, such as link-building, social engagement, and reputation management. 

Every SaaS business must prioritize both approaches to SEO. Doing this will ensure you drive organic search traffic and expand your reach to targeted users. 

What is a SaaS SEO Agency?

SaaS SEO agencies are the one-stop shop for organic growth, specifically for SaaS companies. These agencies function as digital marketing agencies, providing various online marketing solutions. Most SaaS SEO agencies begin your campaign with an SEO audit.  An SEO audit identifies areas for improvement, allowing the agency to develop a tailored strategy.

Professional SEO agencies work closely with product and sales teams to enhance your website’s experience based on your SaaS product. They build a personalized SaaS SEO strategy and produce customer-centric content that captivates leads, converts visitors, and achieves authority and credibility for your brand. 

Why is SEO Important for SaaS Companies?

SEO and SaaS go hand in hand — one is better utilized with the support of the other. Here are a few of the top reasons why SaaS companies need a sound SEO strategy: 

• SaaS companies with no SEO presence can hardly grow and acquire customers at scale. 
• A well-executed SEO strategy can significantly improve your conversion rate, turning more visitors into paying customers. Think of it as a sustainable growth model that helps communicate your product in the most user-friendly way.
• SEO agencies will handle search rankings, organic traffic, and MQL targets using various methods. 
• Depending on the state of the SaaS marketing website, SEO may include on-page optimizations, keyword research, link-building, user experience improvements, content creation, optimization, and distribution to improve search engine rankings.

SaaS SEO Services Every SaaS Agency Should Have

If your agency brags about organic traffic and other vanity metrics, close your wallet and run. 

SEO agencies that drive MRR, ARR, SQoLs, and ideal customer profile (ICPs) conversions often offer these core SaaS SEO services: 

• ‍Authority link-building services: Earn high-authority backlinks from trusted publications to build credibility and improve your domain strength.‍
• On-page optimizations: From meta tags to internal linking, fine-tune every element of your site to align with SEO best practices and user experience.‍
• Keyword research: Identify high-impact keywords your audience is actively searching for, helping you target the right queries at every stage of the funnel.‍
• Web development: Build fast, SEO-optimized websites that are easy to navigate, technically sound, and built to scale with your SaaS business.‍
• Content cleanups: Audit and refine existing content to remove bloat, improve clarity, and boost search performance without losing your brand voice.‍
• SEO consulting: Whether you're scaling or troubleshooting, agencies must provide expert advice to help you make smarter SEO decisions and avoid costly mistakes.‍
• SEO strategy: Get a tailored SEO game plan that aligns with your growth goals, competitive landscape, and SaaS buyer journey.‍
• Improving search engine rankings: Implement proven tactics to help your pages climb the rankings and stay visible to the right audience.‍
• Technical audits: Run in-depth diagnostics to uncover and fix crawl issues, site speed problems, indexation errors, and other hidden SEO blockers.‍
• Content audits: Analyze your entire content library to identify underperforming pages, content gaps, and opportunities to improve relevance and rankings.‍
• Local SEO services: Optimize your presence in local search results, helping nearby customers find and choose your SaaS solution.‍
• Competitive analysis: Explore your competitors’ strategies to uncover what’s working for them—and how we can help you do it better.‍
• Lead generation (or qualified leads): Agencies must target high-intent visitors who are ready to convert into paying customers.

If an agency doesn’t specialize in SaaS companies or seems to brag about its capabilities without quantitative results, you want to avoid it. 

Top 12 SaaS SEO Agencies Right Now

Without further ado, here’s the list of the best SaaS SEO consulting agencies, helping you identify the best company for SEO to ensure you choose the right service provider for your SEO campaigns.

1. MADX  – Full Service  SaaS SEO & SEM Agency

MADX is a London-based SaaS marketing agency specializing in SaaS SEO, optimization, and link building. MADX is a top choice for content marketing, ensuring your website has high-quality, engaging content that attracts and retains visitors. From the entire list, MADX is among the few SaaS-only marketing agencies. Others tailor their services to appeal to broader markets, among which you’ll find SaaS-specific offers.

With MADX, clients can subscribe to one of the three SaaS marketing services: full-service SEO, link building for SaaS, and SEO consultancy.

1. Full-Service SEO: A full-stack team of SaaS SEO experts at your service
2. Link Building and Outreach: Professional outreach that builds the authority of your SaaS Website
3. SEO Coaching & Consulting: Marketing team that knows how to grow business KPIs through organic channels

All services are designed to drive ARR growth and user satisfaction. MADX offers custom-built solutions for complex projects and can act as a substitute for a digital CMO. We manage all your web development, copywriting, and user experience on your SaaS marketing website and coordinate your product and sales teams.

In a nutshell, MADX takes SaaS companies on a journey of organic growth, skyrocketing revenue, and expanded reach.

2. Titan Growth — SEO and Paid Media Agency

Titan Growth is an SEO agency for SaaS in San Diego with over 50 employees, specializing in SEO and Paid media. They also provide comprehensive search engine marketing services to help you reach your target audience through paid search.

Titan Growth has over 18 years of cumulative experience in digital marketing. It has helped some of the biggest brands grow their traffic and revenue through organic and paid search strategies. Companies who need help with Bing, Google, and Facebook ads will find a good match with Titan. They’re also good at content optimization and technical SEO audits.

3. Smash Digital—Link-Building Agency

‍Smash Digital is a specialized SEO agency focused on high-quality link building. They secure powerful backlinks with an average Domain Rating (DR) of 68 and have delivered over 4,500 links in the past year alone. Their work helps SaaS companies and other businesses consistently outrank major competitors

Unlike traditional agencies, Smash Digital skips minimum contracts, weekly check-ins, and detailed reports. This allows them to dedicate all their efforts to effective link acquisition. They are highly selective, only taking on projects where they see strong potential for measurable SEO results.

4. Breaking B2B —B2B SaaS SEO Agency

Breaking B2B helps SaaS companies improve search rankings fast while building a foundation for long-term growth.

They specialize in identifying hidden keyword opportunities that let you compete with larger competitors in months instead of years. Unlike traditional agencies focused on short-term wins or dragging out long-term retainers, Breaking B2B builds strong SEO strategies designed for quick gains and sustained success. Their team brings deep SaaS expertise, offering clear, transparent reporting that shows real SEO progress—not just vanity metrics.

5. Writing Studio — SaaS SEO Writing Agency

Writing Studio is a B2B SaaS SEO agency specializing in content writing in almost any field. This agency uses optimization tools to ensure its content ranks high in search engines and drives targeted organic traffic. Writing Studio helps companies create better content faster.

Clients can explore a range of writing services to produce blogs, eBooks, scripts, product descriptions, newsletters, and just about anything related to the written word. If you need a writing service on short notice, Writing Studio can help.

6. Codeless — Content Production Company

Codeless is a mid-size global SaaS SEO agency and a fantastic content production choice combining custom SEO strategy, writing, design, and video. Codeless develops a comprehensive content strategy that aligns with your business goals and drives organic growth. Long-form articles are one of their specialties. 

Basic writing packages start at $7,500/month and are aimed at Startups. More expensive solutions can set you back $20,000 or more.

7. Search Nurture — Growth for B2B SaaS

Search Nurture is a San Francisco-based SEO agency for SaaS brands specializing in B2B SaaS and eCommerce. It focuses on improving SEO performance through data-driven strategies and continuous optimization and offers full-stack solutions for SEO, SEM, Paid Social Advertising, and Retail Advertising.

8. Accelerate Agency — SaaS Growth and Migration

As one of the top SEO agencies for SaaS, Accelerate Agency employs a variety of advanced SEO services to deliver a killer SEO strategy for every client. They use a combination of human expertise, data, and machine learning to drive SEO results for their clients. You can find some interesting companies on their client list, like Dialpad and RingCentral.

9. Elevato Digital — Full-Stack Marketing Agency

Elevato Digital is a well-rounded digital agency that works with SaaS companies, amongst other clients. This agency uses various SEO techniques to improve your website’s visibility and drive organic traffic. You can find everything from hosting and securing high-quality backlinks to design and social media marketing.

10. Neil Patel Digital  — Full-Stack SEO Agency

Neil Patel Digital stays ahead of the latest SEO trends to ensure that clients achieve the best possible results. So, we’ll skip the introduction of this marketing superstar and cut right to the chase. NP Digital is an award-winning agency that operates in a wide range of markets, allowing its clients to build connections that would be impossible with other agencies.

11. SEO Growth Partners  — Great at SEO Strategy

SEO Growth Partners offers all the standard SEO services, including technical audits and content creation. This agency is known for delivering impressive SEO results through its innovative strategies. However, its specialty lies in crowdsourced link building. If you ever want to stop by and meet your team in person, they have physical locations in Las Vegas, Reno, and Los Angeles.

12. Single Grain  — Content Audit Stars

Single Grain offers full-spectrum solutions. This agency follows a meticulous SEO process to ensure that every aspect of your website is optimized for search engines. They combine tried-and-true with innovative solutions, focusing on clients’ growth. Single Grain uses marketing tools to perform content audits and identify what needs updating.

Clients can launch their Web3 projects while getting complete SaaS SEO services and optimizations.‍

Top SaaS SEO Agencies by Industry

We’ve examined the best SEO agency for SaaS. Now, let’s explore some of the best agencies in Adtech, Fintech, Medtech, Proptech, and Martech.

Best Adtech SaaS SEO Agencies

Best Fintech SaaS SEO Agencies

Best Medtech SaaS SEO Agencies

Best Proptech SaaS SEO Agencies

Best Martech SaaS SEO Agencies

Does SEO Work for SaaS Businesses?

If you want your SaaS company to grow and succeed, you may wonder how to promote your business. SEO techniques like keyword optimization and link building can significantly boost your SaaS business’s online presence. SEO has been identified as an excellent marketing channel and can provide impressive results for SaaS businesses.  

For example, Postalytics, an automated direct mail software company, increased its monthly organic traffic from 3,000 to 75,000 in 3 months with a custom SEO project. In addition to this amazing growth, Postalytics also increased its organic sign-ups to 20,000 and secured 1,200 #1 keyword rankings in the US. 

So, based on Postalytics and other SaaS SEO case studies, it’s safe to say that SEO really works for SaaS businesses.

How Much Does It Cost to Hire an SEO Agency?

The average cost for hiring an agency is $75 to $100 an hour. On average, an SEO agency can charge $3,209 per month. When planning your SEO marketing budget, it’s essential to consider the level of expertise and the range of services the agency offers.

How Do You Hire the Right SaaS SEO Agency?

Hiring a SaaS SEO agency is anything but simple. Evaluating the SEO performance of potential agencies can help you make an informed decision.

Sales representatives will promise steep growth in organic traffic, rankings, and conversions. But even if they generate more traffic, it might fail to help your business hit SQL targets and grow MRR.

How can you tell if an agency is worth your time and money?

• Search for the best agencies on Google
• Ask your business network for recommendations
• Take it to Reddit and ask for the best SaaS SEO Agency
• Shortlist 5 agencies that seem to fit your goals
• Engage in 5 discovery calls
• Share the core KPIs the entire company needs to get behind
• Ask the agencies how to improve those KPIs
• Check the proven track record of each SaaS SEO company
• Consider the importance of local SEO for your business
• Follow up with the top two agencies from your list
• Choose the SaaS SEO company that will boost your business performance

If you’re unsure what exactly to ask in discovery meetings, check out our guide on essential questions to ask your SaaS SEO company

And if you want to learn how to make search engines work hard for you, check out our free SEO Mastery course.

Hire the Best SaaS SEO agency and Skyrocket Your Organic Growth Today

Finding the right agency for your SaaS SEO growth strategy can be tricky. 

Companies must thoroughly research, set goals, understand what they want to achieve from SEO, and ask the right questions to make the best choice. 

At MADX, we specialize in SaaS SEO, optimization, and link building, providing tailored campaigns to boost your growth.

Want to get your SEO campaign? Contact us today.