Buzzsumo is a widely used content research and social media analytics tool. However, some users may seek alternatives that offer broader features or better pricing.
This article lists the 10 best Buzzsumo alternatives for 2025. It includes both free and paid options to improve your content strategy, along with free SEO tools and resources to help you monitor your website's health and optimize your keyword strategies.
What We'll Cover:
SEMrush
SEMrush is a powerful, all-in-one SEO tool that serves as a great alternative to Buzzsumo. SEMrush’s content marketing platform includes tools like Topic Research and SEO Content Templates to help users create high-ranking content, while integrating with Google Analytics and Google Search Console for enhanced data tracking.
Users praise SEMrush for its extensive feature set and powerful content marketing tools. However, some users find the platform overwhelming due to its vast array of features, making it better suited for those with advanced needs.
Starting at $139.95/month, SEMrush is pricier than Buzzsumo, but its broader toolset justifies the cost for those needing a complete marketing solution.
SEMrush vs. Buzzsumo:
SEMrush is perfect for users wanting an all-in-one tool that includes SEO and social media management, providing a comprehensive marketing toolkit. Its versatility makes it ideal for businesses seeking to integrate content strategy with broader marketing efforts.
Buzzsumo excels at finding influencers and researching content but lacks the broader marketing features offered by SEMrush. For users focused primarily on content discovery and influencer outreach, Buzzsumo remains a strong option, while SEMrush stands out for those with advanced content strategy and SEO needs.
Ahrefs
Ahrefs is a top SEO tool and powerful keyword research tool, making it an excellent alternative to Buzzsumo. It excels in backlink analysis, keyword research, and content exploration. Ahrefs provides insights that enhance content strategy and overall SEO performance.
Users highly value Ahrefs for its in-depth data and insights into content performance, appreciating the integration of SEO metrics with content analysis. However, some find Ahrefs more complex than Buzzsumo, particularly for those who are new to SEO.
Starting at $129/month, Ahrefs is priced slightly higher than Buzzsumo, but its added SEO features justify the cost for users needing comprehensive data and insights. It’s especially useful for marketers looking for a data-driven approach to content and SEO.
Ahrefs vs. Buzzsumo:
Ahrefs is best for users who want deep insights into content performance combined with robust SEO tools, making it ideal for data-driven content strategies. Its powerful keyword and backlink analysis tools make it a top choice for SEO professionals.
Buzzsumo, on the other hand, specializes in content discovery and influencer outreach, making it better for users focused on finding and sharing trending content. Ahrefs provides more comprehensive SEO insights, while Buzzsumo remains the go-to for content-focused marketers.
Moz Pro
Moz Pro is a robust SEO tool with content optimization features that make it a worthy alternative to Buzzsumo. It offers keyword research, link building, and site audits, along with tools that help users optimize content for search engines.
Users often praise Moz Pro for its intuitive interface and valuable insights, making it an excellent choice for marketers focusing on SEO-driven content. However, some users find Moz Pro less comprehensive in social media and content discovery compared to Buzzsumo.
Starting at $49/month, Moz Pro offers a competitive price for users needing both SEO and content optimization features.
Moz Pro vs. Buzzsumo:
Moz Pro is ideal for users seeking a tool that emphasizes SEO and content optimization, providing a strong foundation for organic search growth. Its features make it perfect for businesses focusing on long-term SEO strategies.
Buzzsumo excels in content discovery and influencer analysis, making it a better fit for marketers who prioritize finding and leveraging trending content. Moz Pro, however, stands out for users who need a combination of SEO insights and content optimization tools.
SE Ranking
SE Ranking offers a wide range of SEO and content analysis features, making it a great alternative to Buzzsumo for those needing an affordable yet powerful tool. The platform also emphasizes local SEO, helping businesses improve visibility in location-specific search results.
Users appreciate SE Ranking for its comprehensive toolset and user-friendly design, which balances affordability with functionality. However, some users note that its content discovery capabilities are not as advanced as those offered by Buzzsumo, which focuses more on social insights.
Starting at $52/month, SE Ranking is one of the more affordable alternatives to Buzzsumo, especially for users needing SEO and content optimization.
SE Ranking vs. Buzzsumo:
SE Ranking is ideal for small businesses and startups needing a cost-effective platform that combines SEO and content strategy. Its robust tools make it a versatile choice for those who want to optimize content without breaking the bank.
Buzzsumo excels in content discovery and influencer tracking, making it the preferred tool for marketers focused on these areas. SE Ranking, while offering broader SEO features, is better for users looking to integrate SEO with content marketing.
Serpstat
Serpstat is an all-in-one SEO platform providing robust keyword research, site audits, and content analysis, making it a strong alternative to Buzzsumo. It excels in search engine optimization by offering tools for audits, tracking keywords, and analyzing search results.
Users praise Serpstat for its comprehensive data and user-friendly design, particularly in understanding competitive landscapes. However, some note that it lacks Buzzsumo’s focus on influencer tracking, which is more specialized.
Starting at $59/month, Serpstat offers an affordable alternative for those needing a mix of SEO and content analysis tools.
Serpstat vs. Buzzsumo:
Serpstat offers a balanced approach with strong SEO and content analysis tools, making it ideal for users looking to integrate content research with a broader SEO strategy. Its robust features are well-suited for marketers who need comprehensive insights into both content and SEO.
Buzzsumo, specializing in content discovery and social insights, remains better for users focused on these aspects. Serpstat provides a more integrated toolset for those who want to combine SEO with content analysis.
SpyFu
SpyFu is known for its competitor analysis and PPC insights, but it also offers robust content analysis features, making it a viable alternative to Buzzsumo. SpyFu helps users discover competitor content, track keyword performance, and find top-performing topics in their niche.
Users commend SpyFu for its competitive insights and ability to track keyword performance, though it may not match Buzzsumo’s depth in content discovery. However, its focus on competitor strategies is highly valued by those looking to outmaneuver rivals.
Starting at $39/month, SpyFu is an affordable choice for users prioritizing competitor insights alongside content analysis.
SpyFu vs. Buzzsumo:
SpyFu excels in competitor analysis and keyword insights, offering a unique perspective compared to Buzzsumo’s content discovery strengths. It’s ideal for users who want to focus on outsmarting competitors with data-driven content strategies.
Buzzsumo, on the other hand, remains the go-to tool for content discovery and influencer outreach, making it better suited for users focused on these areas. SpyFu provides a strong alternative for those interested in competitive intelligence.
Mangools
Mangools is an SEO tool suite that includes features like KWFinder for keyword research and LinkMiner for backlink analysis, making it a compelling alternative to Buzzsumo. Mangools’ tools, including SERPChecker and SERPWatcher, provide insights based on seed keywords and various metrics, helping users improve their content strategy with SEO data.
Users frequently commend Mangools for its user-friendly interface and affordability. While it may lack Buzzsumo’s focus on content discovery and social shares, it offers a balanced suite of SEO tools that are particularly valuable for small businesses and individual marketers.
Starting at $29/month, Mangools is a cost-effective option for users looking for SEO and content insights without the complexity of more advanced tools.
Mangools vs. Buzzsumo:
Mangools provides a balanced suite of SEO tools that help enhance content strategy, making it ideal for users who want an affordable and intuitive platform to support SEO-driven content marketing. Its simplicity and effectiveness make it a favorite among small businesses.
Buzzsumo, however, remains focused on content discovery and influencer outreach, making it better suited for users prioritizing these aspects. Mangools is the better choice for those who want to integrate SEO with their content efforts.
Majestic
Majestic is primarily known for its advanced backlink analysis, making it a solid alternative to Buzzsumo for users focusing on link-building and content impact. Majestic offers tools that provide insights into content performance from a backlink perspective, helping users understand the impact of their content on search rankings.
Users highly regard Majestic for its precise backlink data and unique metrics like Trust Flow and Citation Flow. However, some users find it less intuitive for content discovery compared to Buzzsumo, which is more straightforward.
Starting at $49.99/month, Majestic is slightly higher priced than Buzzsumo but offers specialized tools that justify the cost for those focused on link-building strategies. It’s particularly suited for SEO professionals.
Majestic vs. Buzzsumo:
Majestic is best for users who prioritize link analysis and want to understand the impact of content from a backlink perspective. Its detailed insights make it a top choice for those focused on link-building and SEO.
Buzzsumo excels in discovering trending content and influencer engagement, making it better for users focused on content outreach and social insights. Majestic is a strong alternative for those who need to understand their content’s impact through backlinks.
Raven Tools
Raven Tools offers a complete set of SEO and content management tools, making it a comprehensive alternative to Buzzsumo. It includes keyword research, site audits, and a robust content research tool that helps users find top-performing topics and track content performance.
Users appreciate Raven Tools for its advanced reporting capabilities and content analysis features. It’s often highlighted as a versatile tool that goes beyond Buzzsumo’s core functions, making it particularly valuable for agencies.
Starting at $39/month, Raven Tools offers accessible pricing for those needing integrated SEO and content solutions.
Raven Tools vs. Buzzsumo
Raven Tools is ideal for agencies and marketers needing a versatile platform that combines content analysis with SEO. Its advanced reporting capabilities make it a strong choice for managing multiple projects.
Buzzsumo remains the go-to for content discovery and social insights, excelling in finding trending topics and influencers. Raven Tools offers broader features, making it better suited for users needing an integrated approach to SEO and content management.
CognitiveSEO
CognitiveSEO is a strong alternative to Buzzsumo, combining content optimization, backlink analysis, and SEO audits into one platform. Its Content Optimization tool analyzes pages and provides recommendations to boost organic performance and refine content strategy, offering a comprehensive toolkit for marketers.
Users often praise CognitiveSEO for its in-depth content optimization and comprehensive analysis tools, though some find its interface more complex than Buzzsumo’s more intuitive layout. It’s particularly valued by those needing detailed insights into both SEO and content performance.
Starting at $129.99/month, CognitiveSEO offers advanced tools that go beyond Buzzsumo’s focus on discovery.
CognitiveSEO vs. Buzzsumo:
CognitiveSEO is perfect for professionals needing a tool that combines deep content analysis with SEO insights. Its advanced tools make it ideal for those looking to optimize content for better organic performance.
Buzzsumo excels in content discovery and social tracking, making it better for users focused on finding and leveraging trending content. CognitiveSEO provides a more comprehensive approach, combining content optimization with SEO, making it a strong choice for more in-depth analysis.
Ready to get started with Buzzsumo?
Buzzsumo is a valuable tool for content discovery, competitor analysis, and social media insights, making it a great asset for SEO professionals. If you're looking to enhance your SEO strategy by identifying trending topics and understanding audience engagement, Buzzsumo is worth considering.
However, it's important to assess whether its features align with your specific SEO goals.
Looking for help to get started with SEO tools?
You don’t have to navigate SEO tools on your own. If you’re exploring free options or need expert guidance, the MADX team is here to assist you. We offer a wide range of services, including site audits, keyword research, content optimization, and backlink strategies, all tailored to your unique needs.
Let’s work together to simplify the process and help you achieve your digital marketing goals.
