Advanced Web Ranking vs. SE Ranking: Selecting the Optimal SEO Tool in 2025

Not sure whether to choose between Advanced Web Ranking vs. SE Ranking? We’ve got you covered!

Advanced Web Ranking is renowned for its comprehensive rank tracking and reporting capabilities, catering to agencies and in-house SEO teams. 

SE Ranking offers a versatile suite of SEO tools, including keyword research, competitor analysis, and site auditing, appealing to businesses of all sizes. These tools are particularly suitable for a marketing agency, streamlining various aspects of SEO management, reporting, and client lead generation. 

This article provides a detailed comparison of these two platforms, examining their features, pricing, user experiences, and overall value to assist you in making an informed decision.

What We'll Cover:

Overview of Advanced Web Ranking and SE Ranking

Advanced Web Ranking was launched in 2002 and is a robust SEO software solution for accurate rank tracking, comprehensive reporting, and actionable insights. It caters to agencies and in-house SEO teams seeking detailed data to inform their strategies. This platform offers geo-located rankings, integration with various data providers, and customizable reporting, making it a versatile tool for SEO professionals. ​

SE Ranking is a cloud-based SEO platform launched in 2013. This platform provides comprehensive tools, including keyword rank tracking, website audit, competitor analysis, and backlink monitoring. It is designed to be user-friendly and caters to businesses of all sizes, from small enterprises to large agencies. 

Key Features Comparison

Advanced Web Ranking and SE Ranking are excellent tools for tracking keyword rankings. However, these solutions also have many more valuable features. Here’s an overview of each tool’s features and what they offer. 

Keyword Research

Advanced Web Ranking provides keyword research capabilities, allowing users to track keyword performance across multiple search engines and locations. It offers insights into keyword rankings, search volume, and competition.

SE Ranking offers a robust keyword research tool that helps users identify high-performing keywords, analyze search volume, and assess keyword difficulty. Its keyword grouper feature efficiently organizes keywords into relevant clusters, facilitating targeted content creation. ​

Image source: https://seranking.com/blog/rank-tracker-overview/ 

Backlink Analysis

Advanced Web Ranking provides insights into backlink profiles, enabling users to monitor the quality and quantity of inbound links. While it offers backlink data, its primary focus is rank tracking. 

SE Ranking includes a comprehensive backlink analysis tool that allows users to monitor existing backlinks, discover new link-building opportunities, and assess the quality of backlinks. This feature aids in developing effective off-page SEO strategies. ​

Site Audit & Technical SEO

Advanced Web Ranking includes site audit features that help identify technical SEO issues affecting website performance. It provides actionable recommendations to resolve broken links, duplicate content, and crawl errors. ​

SE Ranking offers a comprehensive site audit tool that scans websites for technical issues, on-page SEO factors, and overall site health. It provides detailed reports with actionable insights to improve website performance and search engine visibility. ​

Rank Tracking

Advanced Web Ranking excels in rank tracking, offering accurate and up-to-date data on keyword positions across various search engines and locations. Users can customize tracking frequencies and receive detailed reports on ranking trends. ​

SE Ranking provides robust tracking capabilities, allowing users to monitor keyword rankings daily across multiple search engines and locations. Its intuitive interface and customizable reports make it accessible to users at all levels. ​

Competitor Analysis

Advanced Web Ranking allows users to track competitors that target the same keywords. It provides insights into competitors’ visibility and market share and helps businesses through strategic planning. 

SE Ranking offers a comprehensive competitor analysis tool that enables users to identify competitors, analyze their keyword strategies, and assess their backlink profiles. The tool also allows users to access competitor historical data and analyze trends. 

Content Marketing Tools

Advanced Web Ranking focuses primarily on rank tracking and does not offer dedicated content marketing tools.

SE Ranking includes content marketing tools such as the on-page SEO checker, which analyzes individual pages for optimization opportunities, and the marketing plan feature, which provides a step-by-step guide to improve website performance. ​

Unique Features

Advanced Web Ranking stands out with its pixel rank tracking feature, which provides precise snapshots of how websites rank in SERPs, considering various search features like sponsored posts. It also offers GPS rank tracking, allowing users to monitor rankings at specific geographic coordinates for hyper-local SEO insights. ​

SE Ranking distinguishes itself with its all-inclusive platform that combines various SEO tools into one interface. Features like the lead generator, which helps agencies attract potential clients, and the social media management tool, which allows for scheduling and analytics, provide added value beyond traditional SEO functionalities. 

Customer Support and User Experience

User Interface

Advanced Web Ranking offers a feature-rich platform that, while powerful, may present a learning curve for new users. Its comprehensive dashboard provides detailed data, which can be overwhelming initially but offers in-depth insights once mastered. ​

SE Ranking is praised for its intuitive and user-friendly interface. Users find the platform easy to navigate, and the straightforward setup process enhances the overall user experience. ​

Support Options

Advanced Web Ranking’s customer support can be improved, as its team isn’t always responsive. You can reach out to them via email and live chat. There is also documentation to help you learn how to use this platform’s functions. 

SE Ranking has a fantastic customer service team. They are available via email and live chat. You can also find a knowledge base of FAQs and guides. 

Pricing Comparison

Advanced Web Ranking offers four pricing tiers:​

• Pro: $99/month: Best for small businesses. 
• Agency: $199/month: Ideal for agencies and growing companies. 
• Enterprise: $499/month: Suited to enterprises and large organizations. 
• Custom 50k: $700/month: Designed for large companies and offers more customization options. 

SE Ranking offers three pricing plans:

• Essential Plan: $65/month for individual SEO professionals.
• Pro Plan: $119/month, best for small businesses and agencies.  
• Business Plan: $259/month, ideal for large firms and agencies. 

SE Ranking provides a 14-day free trial, so you can test this platform before committing to it. 

Customer Reviews and Reputation

Advanced Web Ranking has a G2.com rating of 4.3 stars out of five. This platform has received positive feedback for its accurate rank tracking and comprehensive reporting features. Users appreciate its flexibility and the depth of data provided. However, some note that the interface can be complex and requires learning time.  Some of the tools also need improvement.

SE Ranking is rated 4.8 stars out of five and is praised for its ease of use, comprehensive features, robust keyword research tools, and SEO management. However, SE Ranking can become expensive, and some functions are limited considering the price.

Which Tool Offers Better Value?

Advanced Web Ranking is ideal for agencies and in-house teams requiring detailed and customizable rank tracking reports. It's flexible pricing and comprehensive data suit those needing in-depth analysis and who are willing to invest time in mastering the platform.​

SE Ranking offers a balanced mix of features, usability, and affordability. It's well-suited for small to mid-sized businesses and agencies looking for an all-in-one SEO platform that is easy to use and provides a broad range of tools without a steep learning curve.​

Final Verdict

Advanced Web Ranking provides detailed and customizable rank tracking, making it a strong choice for users who require in-depth analysis and are prepared to navigate a more complex interface.

SE Ranking stands out for its user-friendly design, comprehensive feature set, and affordability, making it suitable for businesses seeking an all-in-one SEO solution with ease of use.

Still unsure which tool is right for your SEO campaign? Contact our SEO experts today!