![10 SE Ranking Alternatives in 2025 [Free and Paid]](https://cdn.prod.website-files.com/61754c216e46033fd79c7ae0/66d7dd69b781a516c7bfa001_%5BMADX%5D%2010%20Free%20and%20Paid%20SEO%20Tool%20Alternatives%20to%20SE%20Ranking%20in%202024.png)
![10 SE Ranking Alternatives in 2025 [Free and Paid]](https://cdn.prod.website-files.com/61754c216e46033fd79c7ae0/633ef9f75ac8f24ee938dc6f_Logo%20Upwork%20MADX.jpeg)
SE Ranking is a versatile SEO platform known for its robust set of tools. However, its features may not cater to everyone’s needs or budget. Fortunately, there are numerous free SEO tools and resources available for individuals looking to improve their SEO skills without financial investment.
This guide lists the 10 best alternatives to SE Ranking in 2025, covering both free and paid options to help you optimize your SEO strategy.
What We'll Cover:
SEMrush
SEMrush is a comprehensive SEO and digital marketing toolkit, making it a strong alternative to SE Ranking. It provides extensive features such as keyword research, site audits, backlink analysis, and position tracking.
Users praise SEMrush for its in-depth data and versatility, appreciating its powerful set of tools. However, some find the platform overwhelming due to the sheer volume of features available, which may require a steeper learning curve for new users.
Starting at $139.95/month, SEMrush is priced higher than SE Ranking, but it includes additional marketing tools that can be highly beneficial for advanced users.
SEMrush vs. SE Ranking
SEMrush is ideal for users who need a comprehensive suite that goes beyond SEO, including content marketing and PPC management, making it perfect for digital marketers with diverse needs. Its extensive feature set offers a broader range of capabilities compared to SE Ranking.
SE Ranking, on the other hand, provides a more focused SEO experience at a lower price point, making it a better fit for small businesses and those just starting out in SEO. It’s particularly effective for users who need straightforward SEO tools without the additional marketing features.
Ahrefs
Ahrefs is renowned for its backlink analysis and keyword research capabilities, making it a standout alternative to SE Ranking. It offers a wide range of features, including site audits, competitor analysis, and the Content Explorer tool, which helps users find high-performing content ideas.
Users highly praise Ahrefs for its data accuracy and comprehensive SEO insights, making it a go-to tool for professionals. However, it’s considered more complex than SE Ranking, especially for beginners who may need time to familiarize themselves with its extensive features.
Starting at $129/month, Ahrefs is a premium-priced option compared to SE Ranking, but its advanced features justify the investment for many professional SEOs. It’s particularly valuable for users who need detailed backlink analysis and deep SEO data.
Ahrefs vs. SE Ranking:
Ahrefs is best suited for professionals needing detailed SEO analysis, particularly in backlink data and content exploration. Its advanced tools provide insights that go beyond basic SEO, making it ideal for those who require in-depth data and analysis.
SE Ranking offers a broader range of affordable SEO tools, making it more suitable for beginners or smaller businesses. Its user-friendly design and comprehensive suite make it a practical choice for those who need effective SEO tools without the complexity of Ahrefs.
Moz Pro
Moz Pro provides a complete suite of SEO tools, including keyword research, site audits, and rank tracking, positioning it as a strong alternative to SE Ranking. It also offers advanced content optimization features, making it particularly useful for improving content strategies.
Users appreciate Moz Pro for its user-friendly design and accurate rank tracking, making it accessible to both beginners and experienced marketers. However, some users feel it lacks the depth in backlink analysis offered by tools like Ahrefs, which may limit its appeal for those focusing on link-building.
Starting at $49/month, Moz Pro is a slightly more affordable option than SE Ranking, emphasizing content and link-building strategies.
Moz Pro vs. SE Ranking:
Moz Pro excels in content optimization and user accessibility, making it an excellent choice for those new to SEO. Its straightforward design helps users easily manage their SEO tasks without feeling overwhelmed by technical details.
SE Ranking provides a more extensive suite for tracking and competitive analysis, catering to businesses looking for a comprehensive, all-in-one SEO tool. It’s a better fit for users who need detailed rank tracking and competitor insights.
Ubersuggest
Ubersuggest is a user-friendly SEO platform that includes essential features like keyword research, site audits, and backlink analysis. As an alternative to SE Ranking, Ubersuggest offers a simple, cost-effective solution for users who need basic SEO functionalities without the complexity of more advanced tools.
Users frequently praise Ubersuggest for its affordability and ease of use, making it popular among small businesses and individual marketers. However, some note that its data isn’t as in-depth as what more advanced tools like SE Ranking provide, which may limit its effectiveness for more complex SEO needs.
Starting at $12/month, Ubersuggest is one of the most affordable SEO tools available, making it an ideal choice for users looking for a budget-friendly, entry-level tool.
Ubersuggest vs. SE Ranking:
Ubersuggest is perfect for users looking for a budget-friendly, entry-level SEO tool, offering essential features that are easy to use and understand. It’s particularly suited for small businesses or individuals new to SEO who need a straightforward platform.
SE Ranking, with its more comprehensive suite of features, is better suited for businesses needing deeper insights and advanced tracking. Its broader range of tools makes it ideal for users who want to expand their SEO efforts beyond the basics.
Serpstat
Serpstat is an all-in-one SEO tool that offers keyword research, site audits, and competitor analysis, making it a versatile alternative to SE Ranking. Its keyword research tools help users identify and analyze keywords for SEO purposes, providing insights into user intent and search metrics.
Users commend Serpstat for its comprehensive feature set and intuitive design, making it a valuable tool for both novice and experienced marketers. However, some users note that its backlink analysis is not as robust as SE Ranking’s, which could be a limitation for those focusing heavily on link-building.
Starting at $59/month, Serpstat is a mid-range option that balances cost with a broad set of SEO tools, making it accessible for users who need a versatile platform.
Serpstat vs. SE Ranking:
Serpstat offers a balanced approach to SEO, blending competitive analysis with a user-friendly interface, making it suitable for users who want to combine keyword research with site audits and content strategies. Its unique features like the “Tree View” make it ideal for those looking to enhance their website architecture alongside their SEO efforts.
SE Ranking provides more advanced tracking and reporting features, making it preferable for businesses focused on rank tracking and ongoing SEO management. Its comprehensive suite offers more detailed insights and tools for those needing a thorough SEO solution.
Majestic
Majestic specializes in backlink analysis, providing unique metrics like Trust Flow and Citation Flow that help users evaluate the quality of their link profiles. This focus makes it an excellent alternative to SE Ranking for users who prioritize link-building.
Users highly regard Majestic for its precise and reliable backlink data, although some note that the platform’s focus on links makes it less versatile compared to SE Ranking, which offers a broader set of SEO tools.
Starting at $49.99/month, Majestic offers a specialized and affordable option for those focused on backlink analysis.
Majestic vs. SE Ranking
Majestic is perfect for users who prioritize backlink analysis above all else, offering detailed insights that are unmatched by more general SEO tools. Its specialized metrics make it ideal for those focused on enhancing their link-building strategies.
SE Ranking provides a more rounded SEO experience with features that extend beyond link management, making it better suited for businesses needing comprehensive tools for tracking, auditing, and competitor analysis.
SpyFu
SpyFu excels in providing deep insights into competitors’ SEO and PPC strategies, making it a compelling alternative to SE Ranking. It offers keyword research, rank tracking, and backlink analysis, helping users identify opportunities to outperform their competitors.
Users appreciate SpyFu for its focus on competitor intelligence and keyword insights, making it a favorite among marketers looking to gain an edge over their rivals. However, while SpyFu provides valuable competitive data, it may not offer as comprehensive SEO tracking as SE Ranking.
Starting at $39/month, SpyFu provides an affordable entry point for those focused on competitive research, offering tools that are particularly useful for understanding and improving one’s own SEO strategy.
SpyFu vs. SE Ranking
SpyFu is ideal for marketers looking to gain an edge over competitors by focusing on competitive intelligence and keyword insights. Its affordable pricing makes it accessible to a wide range of users who need to understand and outperform their competitors.
SE Ranking offers a more comprehensive suite that includes advanced tracking, broader SEO functionalities, and detailed reporting, making it a better choice for users who need a full-service SEO platform.
Mangools
Mangools offers a suite of five integrated SEO tools, including KWFinder, SERPChecker, and LinkMiner, making it a straightforward alternative to SE Ranking. KWFinder is an effective tool for finding and analyzing keywords for SEO, while the other tools provide insights into SERPs and backlinks.
Users frequently commend Mangools for its ease of use and affordability, with many appreciating its focus on delivering actionable SEO data without overwhelming complexity. However, some note that Mangools’ link analysis isn’t as deep as SE Ranking’s, making it less suited for advanced link-building efforts.
Starting at $29/month, Mangools is a cost-effective option for those new to SEO, offering a balanced approach that combines simplicity with effective tools.
Mangools vs. SE Ranking
Mangools is best for users who value simplicity and affordability, providing a straightforward SEO platform that is easy to use and effective for beginners. Its focus on usability makes it ideal for small businesses or individual marketers who need essential SEO tools without a steep learning curve.
SE Ranking, with its broader range of advanced features, is better suited for businesses needing detailed analysis and reporting. It’s particularly useful for those who require comprehensive tools for ongoing SEO management and competitive analysis.
Raven Tools
Raven Tools provides a full suite of SEO and marketing features, including site audits, keyword research, and competitor tracking. Its advanced reporting capabilities make it an excellent alternative to SE Ranking, particularly for agencies managing multiple clients.
Users often highlight Raven Tools’ reporting features as a major advantage, particularly for agencies needing detailed reports for clients. However, some feel that Raven Tools lacks the depth in tracking and analysis that SE Ranking provides, which may be a limitation for users needing extensive SEO monitoring.
Starting at $39/month, Raven Tools is an accessible choice for agencies and marketing teams, offering a versatile platform that combines SEO with strong reporting features.
Raven Tools vs. SE Ranking
Raven Tools excels in reporting and integration, making it perfect for agencies that need to generate detailed, client-ready reports. Its versatility makes it a strong choice for users managing multiple projects or needing a broad set of marketing tools.
SE Ranking offers a more comprehensive suite of SEO tools, including advanced tracking and performance analysis, catering to businesses focused on improving their search rankings and online presence. Its extensive feature set makes it ideal for those needing ongoing SEO management.
CognitiveSEO
CognitiveSEO combines detailed SEO audits, backlink analysis, and content optimization tools, offering a strong alternative to SE Ranking. The platform provides advanced reports and actionable insights, making it ideal for users needing in-depth SEO data.
Users praise CognitiveSEO for its advanced analysis and visual data representation, which simplifies complex SEO tasks. However, while its powerful UI can be overwhelming for beginners, experienced SEOs appreciate its depth and precision.
Starting at $129.99/month, CognitiveSEO positions itself as a premium option for those requiring advanced SEO and content analysis tools. It’s particularly well-suited for professionals who need comprehensive data and actionable insights.
CognitiveSEO vs. SE Ranking
CognitiveSEO is perfect for users who need advanced analysis, particularly in content and backlink management. Its detailed insights and powerful tools make it ideal for professionals who require in-depth SEO data.
SE Ranking provides a broader range of tools at a more accessible price, making it better suited for a wider audience. Its ease of use and comprehensive features make it a great choice for businesses looking to improve their SEO efforts without the complexity of more advanced tools.
Still Considering SE Ranking?
SE Ranking is a comprehensive SEO platform offering everything from rank tracking to competitor analysis, making it suitable for beginners and experienced marketers. It’s a balanced tool designed to help businesses improve their online visibility.
However, evaluating whether SE Ranking’s features align with your specific goals is important before committing.
Looking for help to get started with SEO?
Remember, you don’t have to navigate SEO alone. If you're unsure which tool is right for you, or if you need expert guidance, the MADX team is here to support you. We offer personalized SEO services, from site audits to custom strategies, tailored to your unique needs.
Let’s collaborate to elevate your online presence—reach out to MADX today and let’s get started.
