10 Similarweb Alternatives in 2025 [Free and Paid]

Similarweb is a well-known traffic analytics platform that provides market intelligence and insights into website traffic, competitor research, and user behavior. Businesses and marketers use Similarweb to analyze web traffic trends, visitor engagement, and keyword performance. 

However, Similarweb's pricing and data limitations have led many users to evaluate competitors due to cost, data accuracy concerns, and feature limitations and explore Similarweb alternatives that offer similar or better features.

In this article, we will explore 10 of the best Similarweb alternatives—both free and paid. 

We will evaluate each analytics tool based on features, user interface, user reviews, and pricing. 

What We'll Cover:

1. SEMrush 

SEMrush Traffic Analytics is a powerful tool designed for businesses and marketers who need deep insights into website traffic and competitor performance. It provides a detailed view of how users interact with websites, where their traffic comes from, and how they compare to industry competitors.

Features

SEMrush Traffic Analytics is a powerful Similarweb alternative that provides comprehensive traffic analytics and competitor research tools.

• Website traffic insights – View detailed web traffic trends, visitor engagement, and referral sources.
• Competitor analysis – Compare multiple domains and analyze traffic sources.
• Keyword performance tracking – See which keywords drive the most traffic.
• Mobile and desktop traffic insights – Get breakdowns of how users interact across devices.
• Traffic journey mapping – Understand how visitors navigate between websites.
• Targeted strategies to improve search rankings – Utilize SEMrush Traffic Analytics to develop strategies that enhance your website's search results performance.

User Interface

SEMrush Traffic Analytics has a user-friendly dashboard that integrates with SEMrush's SEO and marketing tools, providing a seamless experience.

User Reviews

Users appreciate SEMrush Traffic Analytics for its accurate data and competitor insights, but some note that its traffic estimates can differ from actual analytics.

Pricing

SEMrush pricing starts at $139.95/month, with Traffic Analytics included in higher-tier plans.

SEMrush Traffic Analytics vs. Similarweb

SEMrush offers more robust SEO tools and keyword tracking, while Similarweb provides broader web traffic estimates with deeper advertising insights.

2. Ahrefs 

Ahrefs Site Explorer is a comprehensive research tool that helps businesses analyze website performance, backlinks, and organic search traffic. Known for its accuracy and depth, it allows users to track competitor rankings, discover top-performing pages, and gain insights into keyword trends.

Features

Ahrefs Site Explorer is a leading SEO and competitor research tool that provides in-depth insights into website rankings and traffic sources.

• Backlink analysis – Get detailed reports on referring domains and anchor text.
• Organic traffic estimates – View keyword-driven traffic analytics.
• Keyword research and rank tracking – Identify high-value keywords.
• Competitor site comparison – Analyze how competitors perform online.
• Top pages and subdomains analysis – See which pages attract the most visitors.

User Interface

Ahrefs has an intuitive interface with deep filtering options, making it an excellent Similarweb alternative for SEO-focused users.

User Reviews

Ahrefs users love its SEO data accuracy, but some find it less comprehensive for general web traffic tracking than Similarweb.

Pricing

Ahrefs starts at $129/month, making it a cost-effective alternative to Similarweb for SEO professionals.

Ahrefs Site Explorer vs. Similarweb

Ahrefs provides better backlink and SEO analysis, while Similarweb excels in broad traffic analytics and advertising insights.

3. Serpstat

Serpstat is an all-in-one SEO and competitor analysis tool that provides traffic analytics, keyword research, and backlink tracking. It is an excellent Similarweb alternative for businesses seeking a budget-friendly yet powerful solution for web traffic analysis and competitor insights.

Features

• Website traffic analysis – Tracks web traffic trends and visitor engagement.
• Keyword research and rank tracking – Helps identify high-ranking keywords for SEO.
• Competitor traffic insights – Compare website performance against competitors.
• Backlink analysis – View referring domains and top-performing pages.
• SEO audit tools – Analyze on-page and technical SEO issues.

User Interface

Serpstat's dashboard is clean and intuitive, making it easy for users to access traffic analytics and SEO insights.

User Reviews

Users appreciate Serpstat's affordability and comprehensive SEO features, but some mention that its traffic data accuracy is less precise than Similarweb.

Pricing

Serpstat starts at $50/month, making it a more affordable alternative to Similarweb.

Serpstat vs. Similarweb

Serpstat offers SEO and competitor analysis tools, while Similarweb focuses on broad website traffic insights and digital market trends.

4. SpyFu

SpyFu is a robust competitor analysis and PPC research tool that allows users to track traffic analytics, keyword performance, and advertising strategies. It is an excellent Similarweb alternative for businesses looking to analyze their competitors' online marketing tactics.

Features

• Competitor keyword research – See which keywords competitors rank for.
• PPC campaign analysis – Track Google Ads and competitor bidding strategies.
• Traffic analytics – Get insights into website traffic and user engagement.
• Backlink tracking – View competitors' backlink profiles and referral traffic.
• SERP analysis – Identify top-ranking pages and their search engine performance.

User Interface

SpyFu provides a user-friendly interface, allowing marketers to quickly analyze competitor data and ad performance.

User Reviews

Users appreciate SpyFu's detailed PPC insights but mention that its organic traffic data is less detailed than Similarweb's.

Pricing

SpyFu starts at $39/month, making it a budget-friendly alternative to Similarweb for PPC and SEO professionals.

SpyFu vs. Similarweb

SpyFu is better for PPC and competitor keyword research, while Similarweb provides a broader view of web traffic trends and referral sources.

5. Ubersuggest

Ubersuggest is a cost-effective SEO and traffic analysis tool that offers insights into keyword performance, competitor analysis, and backlink tracking. It is an excellent Similarweb alternative for small businesses and beginners looking for a simple analytics solution.

Features

• Traffic overview – Provides website traffic insights and trends.
• Keyword research – Helps users discover high-traffic keywords.
• SEO audit tools – Identifies on-page and technical SEO issues.
• Competitor analysis – Tracks competitor rankings and keyword strategies.
• Backlink analysis – Monitors referring domains and link-building opportunities.

User Interface

Ubersuggest offers a simple analytics dashboard that is beginner-friendly and easy to navigate.

User Reviews

Users appreciate Ubersuggest's affordability and ease of use, but some note that its traffic estimates are less detailed than Similarweb's.

Pricing

Ubersuggest offers a monthly plan starting at $12/ monthly.

Ubersuggest vs. Similarweb

Ubersuggest is better for SEO and keyword research, while Similarweb provides more in-depth traffic and competitor data.

6. Kompyte

Kompyte is an AI-powered competitive intelligence platform that helps businesses track competitor traffic, analyze marketing strategies, and optimize digital campaigns. It is a strong Similarweb alternative for marketers and enterprises that need real-time competitor insights and website traffic analytics.

Features

• Competitor website tracking – Monitors website updates, traffic sources, and digital ad activity.
• AI-powered competitive intelligence – Provides automated insights into competitor strategies.
• SEO and PPC tracking – Analyzes search engine rankings and paid advertising campaigns.
• Content and social media monitoring – Tracks competitor blog updates and social engagement.
• Custom alerts and reporting – Sends real-time notifications on key competitor changes.

User Interface

Kompyte has a data-driven and automation-focused dashboard, making it ideal for power users looking for in-depth competitor analysis.

User Reviews

Users appreciate Kompyte's real-time AI-powered tools and competitor tracking, but some mention its steeper learning curve than Similarweb.

Pricing

Kompyte offers custom pricing based on business needs and enterprise requirements.

Kompyte vs. Similarweb

Kompyte is better for AI-powered competitive intelligence and real-time tracking, while Similarweb offers broader web traffic analysis and industry benchmarking.

7. Moz 

Moz Pro is an industry-leading SEO and traffic analytics tool that helps businesses improve search rankings and competitor analysis. It is an excellent Similarweb alternative for marketers focused on SEO-driven traffic insights.

Features

• Traffic analytics – Provides insights into website visitor data and engagement.
• Keyword research and tracking – Identifies high-performing search terms.
• Backlink analysis – Tracks domain authority and link-building strategies.
• Site audits – Detects SEO issues affecting rankings.
• Custom reports – Allows users to generate detailed SEO reports.

User Interface

Moz Pro's dashboard is well-designed and offers in-depth insights into traffic, SEO performance, and competitor strategies.

User Reviews

Users appreciate Moz Pro's SEO expertise, but some note that it lacks the broad traffic analytics in Similarweb.

Pricing

Moz Pro starts at $14/month.

Moz Pro vs. Similarweb

Moz Pro excels in SEO traffic analytics, while Similarweb provides broader web and market trends.

8. Comscore

Comscore is an enterprise-level web analytics and digital audience measurement platform. It is a strong Similarweb alternative for businesses focused on audience insights and media trends.

Features

• Cross-platform traffic analytics – Measures desktop, mobile, and video traffic.
• Audience segmentation – Analyzes user demographics and behavior.
• Ad performance tracking – Monitors digital advertising reach.
• Market research insights – Provides competitive industry benchmarks.
• Custom reports – Generates advanced analytics dashboards.

User Interface

Comscore's platform is data-intensive and best suited for large businesses needing advanced analytics.

User Reviews

Users appreciate its media and audience insights, but some find it expensive compared to Similarweb alternatives.

Pricing

Comscore offers custom pricing based on enterprise needs.

Comscore vs. Similarweb

Comscore is ideal for media and audience analytics, while Similarweb is better for general web traffic and competitor research.

9. SERanking

SERanking is an all-in-one SEO and traffic analysis platform that provides insights into website traffic, competitor rankings, and keyword performance. It is a strong Similarweb alternative for businesses looking for a budget-friendly tool with SEO and web traffic analytics.

Features

• Traffic analytics – Tracks website visitor data and user behavior.
• Keyword rank tracking – Monitors keyword rankings across search engines.
• Competitor analysis – Compares website traffic and keyword strategies.
• Backlink monitoring – Tracks referring domains and backlink quality.
• Custom reports – Generates detailed reports on SEO and traffic analytics.

User Interface

SERanking has a clean, user-friendly interface that integrates SEO and competitor tracking into a single dashboard.

User Reviews

Users appreciate SERanking's affordability and keyword tracking features, but some find its traffic estimates less precise than Similarweb's.

Pricing

SERanking starts at $52/month, making it a cost-effective alternative to Similarweb.

SERanking vs. Similarweb

SERanking is ideal for SEO-focused traffic analytics, while Similarweb provides broader competitor and market analysis insights.

10. BrightEdge

BrightEdge is an enterprise SEO platform that provides AI-powered search insights, keyword tracking, and content performance analytics. It is a strong Similarweb alternative for businesses that require search engine optimization and competitive digital marketing analytics.

Features

• AI-powered SEO insights – Uses machine learning to analyze search trends and suggest optimizations.
• Keyword tracking and research – Monitors search rankings and keyword opportunities.
• Content performance analytics – Evaluates how content impacts search visibility.
• Competitor benchmarking – Tracks search visibility and market positioning against competitors.
• Automated SEO reporting – Provides detailed reports for performance tracking and strategy adjustments.

User Interface

BrightEdge features a data-driven and AI-powered dashboard, making it ideal for enterprise SEO teams and large-scale digital marketing campaigns.

User Reviews

Users appreciate BrightEdge for its SEO automation and in-depth keyword insights, but some note that it lacks the industry-wide traffic benchmarking that Similarweb provides.

Pricing

BrightEdge offers custom pricing based on business size and SEO requirements.

BrightEdge vs. Similarweb

BrightEdge is better for enterprise SEO and keyword tracking, while Similarweb is stronger in market research, web traffic analytics, and industry benchmarking.

Final Thoughts

Finding the right alternative depends on your SEO goals. Whether you need real-time traffic monitoring, detailed audience insights, or SEO-driven analytics, a tool is available to fit your needs. Testing different platforms will help you determine which best aligns with your goals.

At MADX, our SEO professionals can help you find the best tools and strategies for your SEO performance. Ready to maximize your SEO? Contact us to get started.