Increase conversions and sales with high-quality website copy that speaks directly to your target audience.
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We harness in-depth keyword research to pinpoint opportunities for your business. By targeting precise, high-impact terms, we elevate your rankings, driving organic traffic and fostering growth in a competitive digital landscape.
We leverage strategic content marketing to amplify your website's impact. By crafting compelling, SEO-optimized content, we not only enhance your site's authority but also engage visitors, converting them into loyal customers and boosting your business's online presence.
We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, bolstering your site's rank and enhancing the digital footprint of your business.
We execute strategic link-building campaigns to fortify your website's authority. By cultivating high-quality, relevant backlinks, we elevate your site's credibility in search engine eyes, driving organic traffic and solidifying your business's position in the competitive online arena.
We delve deep into market research to understand your business landscape. By analyzing trends, competitors, and audience behaviors, we tailor strategies that resonate, ensuring your offerings stand out and effectively meet the evolving demands of your target market.
Before we can write compelling copy, we need to assess your website and understand your business. We'll jump on a strategy call with you to discuss what you want to achieve with your copy, your target audience, and how you want to position your business and share your brand story.
Most businesses operate in competitive industries and niches, making understanding your competitors' copywriting critical. How are they structuring their pages? How are they positioning themselves? What style or tone are they using in their copy? Which copy is driving the most traffic and sales? We pull these insights together to help form a strategy to put you at the top of the market.
With our insights into your current content, audience and competitors, we will collaborate with you to create a content marketing plan that will transform your copywriting performance. The resulting content calendar will provide writers with detailed briefs to ensure everything they create aligns with your brand voice, website layout and business strategy.
Now, the fun part! Our website copywriters get to work producing service pages, landing pages, and blog posts that drive traffic and put your business in front of your ideal audience. Each content piece will target specific keywords, word counts and objectives to increase its ROI. We can even publish these directly to your site for a truly hands-off content experience.
We want you to be proud of the copy on your website, and that's why we value client feedback. We'll always share a Google Doc draft of any content piece we create with you and encourage your feedback and comments. Your input helps add unique insights that elevate the content and ensure it meets your needs.
Alongside new copy, our team can identify existing content pages and posts on your site that are losing traffic or ranking positions. We can add optimisations of particular pieces to your content calendar, and our writers will suggest tweaks, adjustments and additions to improve its performance, readability and value. Once approved, our team can publish these changes to your site.
We don't create content and then forget about it – our team tracks key metrics, including organic traffic, backlinks, keywords, search engine visibility and conversions. Your dedicated account manager will share weekly and monthly reports to keep you updated on the performance of any page or post we produce.
Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.
Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.
Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.
Dennis
CEO @ Postalytics
"Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."
Arthur
Co-Founder @ Parcel Tracker
"My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."
Postalytics is revolutionary direct mail automation software. Working with MADX, Postalytics organic traffic skyrocketed within the first 12 months, generating significantly more MQLs and SQLs.
Good Annotation attracted 365,000 page views and 5,000 email signups as a result of the initial 12 weeks of working with MADX. Email signups, leads, and paid customers are still pouring in today.
Longvadon's organic traffic soared after publishing MADX-developed content. In addition, this content helped Longavdon's customers connect with the brand and make future purchase decisions.
Your website structure will include service pages, landing pages, category pages, blog pages, and more. Each one includes text elements – this is your website copy.
Your website copy is a vital part of your digital marketing strategy. High-quality copy is the difference between converting website visitors and sending them to a competitor. Creating content with a clear message to your target audience brings in more leads. It drives conversions, whether becoming a customer, submitting an email address, or sharing your brand elsewhere online.
Writing content for a website might seem simple, and it is. However, producing high-converting pages and posts that adhere to SEO best practices requires a deep understanding of copywriting and search engine optimization techniques. Working with an agency that offers copywriting services offers you this expertise.
Yes, we can produce SEO content for your business. If you want content pieces or pages to target specific keywords or phrases, we can work with you to create a list of relevant keywords, and our team will research around these topics to deliver unique, compelling content that search engines and users will love.
Our team can create service pages, landing pages, splash pages, about us pages, and more. When it comes to content types, our writers are highly versatile, and can produce blog posts, product descriptions, statistic round ups, press releases, thought leadership, and more.
Yes! We don't discard all your hard work. Often, clients already have great content ideas live on their sites; they just need some SEO tweaks and editorial adjustments to improve their performance. Our team will analyze your current pages and posts to determine which ones should be optimized, and our writers can make the necessary iterations.
We understand that this content will live on your website, and as such, you'll want it to be perfect! We're firm believers that feedback makes content better, and we'll share drafts with you and work on any comments to ensure the content pieces reflect your brand voice, accurately describe your product or service, and speak to your audience.
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