We'll build you a strategy that delivers an SEO-driven content engine that fuels traffic and conversions.
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We harness in-depth keyword research to pinpoint opportunities for your business. By targeting precise, high-impact terms, we elevate your rankings, driving organic traffic and fostering growth in a competitive digital landscape.
We leverage strategic content marketing to amplify your website's impact. By crafting compelling, SEO-optimized content, we not only enhance your site's authority but also engage visitors, converting them into loyal customers and boosting your business's online presence.
We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, bolstering your site's rank and enhancing the digital footprint of your business.
We execute strategic link-building campaigns to fortify your website's authority. By cultivating high-quality, relevant backlinks, we elevate your site's credibility in search engine eyes, driving organic traffic and solidifying your business's position in the competitive online arena.
We delve deep into market research to understand your business landscape. By analyzing trends, competitors, and audience behaviors, we tailor strategies that resonate, ensuring your offerings stand out and effectively meet the evolving demands of your target market.
We start by understanding your marketing goals, product offering, and existing content ecosystem. Through our audit process, we learn the ins and outs of your business, aligning with your brand voice, sales funnel, and broader marketing strategy — so every piece of content pushes your business forward.
Our team conducts deep SEO research to uncover high-impact relevant keywords across your buyer journey. We prioritize opportunities based on search intent, competition, and commercial value, ensuring your content plan isn’t just filled with traffic-driving ideas but with topics that can convert and compound growth.
We evaluate your competitors' content strategies to find opportunities, gaps and quick wins. By analyzing what they rank for — and where they fall short — we can tailor a content production roadmap that differentiates you, captures untapped demand, and positions you as the go-to authority in your space.
We build structured topic clusters around key pillars tied to your business's pain points and your audience's search behaviors. This approach strengthens your website architecture, improves internal linking, and boosts your authority across multiple themes, making your content marketing strategy future-proof and scalable.
Every topic recommendation comes with an SEO-optimized title mapped to a specific keyword, search intent, suggested page outlines, search volume and an example URL. We also suggest CTAs and internal linking opportunities, helping you create blog content that nurtures leads through the funnel.
We organize your editorial calendar into a publishing schedule that balances quick wins with long-term growth plays. You'll get clear monthly priorities, allowing your team or ours to execute consistently without guessing what’s next. Every post will have a purpose, deadline, and strategic objective.
We provide a reporting framework to measure content performance against SEO and business KPIs. We also offer guidance on iterating the plan, identifying which topics to focus on, where to refresh, and how to keep evolving your content marketing plan for maximum ROI.
Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.
Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.
Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.
Dennis
CEO @ Postalytics
"Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."
Arthur
Co-Founder @ Parcel Tracker
"My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."
Postalytics is revolutionary direct mail automation software. Working with MADX, Postalytics organic traffic skyrocketed within the first 12 months, generating significantly more MQLs and SQLs.
Good Annotation attracted 365,000 page views and 5,000 email signups as a result of the initial 12 weeks of working with MADX. Email signups, leads, and paid customers are still pouring in today.
Longvadon's organic traffic soared after publishing MADX-developed content. In addition, this content helped Longavdon's customers connect with the brand and make future purchase decisions.
A blog content plan outlines what topics you should cover, when to publish, and how each piece supports your SEO, lead generation, and brand goals. When we create a content plan, we design it to be SEO-led and tailored to your target audience, ensuring it drives measurable business results.
A content plan helps SaaS companies attract the right traffic, nurture leads, and build authority in competitive markets. Without a content plan, you risk creating content that doesn’t move the needle or using the wrong distribution channels.
Planning content is time-consuming and requires knowledge and tools. Many businesses use an agency like MADX to save time and ensure that the content ideas have a measurable impact on business objectives like brand awareness or customer retention.
We don't pluck new ideas for blog posts at random. We choose content topics through deep keyword research, competitor analysis, and alignment with your brand. Every topic is mapped to a specific buyer intent and keyword opportunity, ensuring each post has a clear purpose — whether it’s building awareness, generating leads, or accelerating conversions.
Yes. Every content plan we create is customized to your brand tone, product positioning, and target audience. We collaborate closely during the discovery phase to make sure the content recommendations feel natural to your style and seamlessly fit into your broader marketing and sales strategies.
Our content strategy is SEO-first. Each topic comes with a primary keyword, secondary keyword suggestions, search intent mapping, a page outline, and a competitiveness analysis. This ensures that every piece of content you produce helps you rank higher, attract better traffic, and support your overall SEO goals.
Typically, we deliver a complete SEO content plan within 3–4 weeks after kickoff. This timeframe includes discovery, audience research, strategy development, and final delivery. If you need a faster turnaround, we can discuss an expedited timeline depending on your goals and content needs.
After delivery, you’ll have a clear, actionable content plan. You can choose to execute your content strategy directly, or we can help you with content creation and publishing. We also provide reporting templates and guidance so you can measure performance and adapt your plan over time.
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