Digital PR Services to Boost Your Online Presence and Brand Authority

Our digital PR strategies secure relevant and authoritative links to your website, improving your rankings in search engines, brand awareness and online visibility.

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MADX is a top player in the premier league.

Constantly delivering value above and beyond high quality execution.

They help shape our strategic thinking impacting our entire content marketing engine.
Oren, CEO of Kuvre
Oren Greenberg
CEO, Kurve

How does it work?

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    Keyword Research

    We harness in-depth keyword research to pinpoint opportunities for your business. By targeting precise, high-impact terms, we elevate your rankings, driving organic traffic and fostering growth in a competitive digital landscape.

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    Content Marketing

    We leverage strategic content marketing to amplify your website's impact. By crafting compelling, SEO-optimized content, we not only enhance your site's authority but also engage visitors, converting them into loyal customers and boosting your business's online presence.

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    Technical Optimization

    We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, bolstering your site's rank and enhancing the digital footprint of your business.

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    Link Building

    We execute strategic link-building campaigns to fortify your website's authority. By cultivating high-quality, relevant backlinks, we elevate your site's credibility in search engine eyes, driving organic traffic and solidifying your business's position in the competitive online arena.

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    Market Research

    We delve deep into market research to understand your business landscape. By analyzing trends, competitors, and audience behaviors, we tailor strategies that resonate, ensuring your offerings stand out and effectively meet the evolving demands of your target market.

How Our Digital PR Services Increase Brand Awareness and SEO Performance

Initial Assessment 

Our digital PR specialists start by assessing your current strategy in detail. What content is driving traffic? What verticals are gaining you links from other websites and outlets? This data helps guide how we position you, refine your content and target relevant media outlets or individuals for press coverage that will boost traffic and your online reputation.

Audience and Competitor Analysis

Our digital PR specialists explore your target audience's interests, behaviours, and demographics. This allows us to segment your audience and tailor your brand story to reach the right individuals with the right message. We also study your competition to see what content works for them and where it is gaining media coverage. 

Strategy Ideation

Our digital PR experts take all these insights and develop a digital PR strategy with the highest potential for a return on investment. The approach will encompass different approaches specific to your needs. We'll narrow down what stories, insights, and thought leadership you need to share and guide you on the best content types to tell them. 

Content Calendar

Every PR campaign requires different types of content depending on the desired outcomes. Whether it's newsworthy content, press releases, company-focused pieces, surveys, statistical roundups, or commentary on the latest developments in your industry, we create an editorial calendar that will generate premium backlinks to your website. 

Campaign Execution 

Our team of writers can create and publish the content for you, or we can assist in other ways to help your team produce the work. Once it's live, we don't sit idly; we pitch to relevant media outlets, bloggers, influencers, and other websites to link to. Our network of reputable connections allows us to choose the most appropriate platforms for your content and your industry.

Monitoring and Reporting 

Our dedicated account managers chart several metrics to monitor our digital PR services. While the number of links earned is the North Star metric, we also track traffic to your site, search ranking performance, brand awareness and domain authority. Our team reports the performance of all campaigns in regular updates to ensure that our digital PR process is achieving your business goals. 

PARTNERSHIPS

We work within your team

Slack Connect for 24/7 Support

We are available to help support & provide help with Slack Connect on a daily basis. Just send your request through and we'll be there to help.

You'll be able to access all your data, reports & project management tools via Slack

Transparent Management

Have access to real time project management tools that show you exactly whats being worked on and when.

Monthly Reporting

Explore 100+ integrations that make your day-to-day workflow more efficient and familiar. Plus, our extensive developer tools.

Business Stage

Seed

Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.

Series A+

Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.

Enterprise

Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.

Testimonials

Why businesses love MADX

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    Dennis

    CEO @ Postalytics

    "Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."

  • a photo of the CEO of parcel tracker who uses MADX to improve SEO

    Arthur

    Co-Founder @ Parcel Tracker

    "My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."

Frequently Asked Questions

How does digital PR differ from traditional PR? 

Digital PR is a strategic approach that uses digital public relations techniques to improve search engine optimization. It differs slightly from traditional PR in that it focuses only on digital marketing channels, such as websites, blogs, and social media. Using online channels allows for more precise targeting of specific demographics compared to offline PR, which reaches a broader, general audience through channels such as print, radio, magazines and TV. 

Why is digital PR important? 

For search engines, links equal trust. When you earn links to your site, it sends a signal to search platforms like Google that your site is high-authority, trustworthy and contains high-value resources. This signal makes the rest of your site rank higher in results pages. Digital PR campaigns are one of the best ways to accumulate premium backlinks for your website.

Why should you work with a digital PR agency?

Digital PR is a multifaceted process that requires time, resources, media contacts, and the ability to move fast to capitalize on content opportunities. Working with an agency that has a proven track record in digital PR means your business can gain high-quality media placements and links without having to 

Where do you pitch for digital PR links? 

The answer is always client-dependent. Sometimes, we pitch to major media sites or relevant publications. For other digital PR campaigns, we may focus on pitching to influencers with an audience on social media platforms. No matter where we pitch, it's always about one thing – securing quality links. 

What digital PR tactics do you use?

Our approach to digital PR involves a range of activities to enhance a brand's online presence and reputation. The key activities included in digital PR are:

  • Content creation
  • Online media outreach
  • Influencer relations
  • SEO and backlink building
  • Press release distribution
  • Thought leadership
  • Newsjacking

Can you run multiple digital PR campaigns? 

Yes! We can create digital PR campaigns that are more broad and aim for a large number of links, or we can build campaigns that target particular sources and outlets. We can also run multiple campaigns together to tackle several objectives simultaneously. We always work with you to define the best approach. 

How soon will you see SEO results from the links earned in digital PR campaigns?

While you may see some excellent early wins with improved search rankings or a bump in traffic to a specific page or post, digital PR is a long-term play like any SEO strategy. With link-building, the best results are seen after 3-6 months.

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