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Our digital PR strategies secure relevant and authoritative links to your website, improving your rankings in search engines, brand awareness and online visibility.
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"Choosing MADX Digital allowed us to delegate all organic marketing activities and get results on auto-pilot"
- Postalytics
Our digital PR specialists start by assessing your current strategy in detail. What content is driving traffic? What verticals are gaining you links from other websites and outlets? This data helps guide how we position you, refine your content and target relevant media outlets or individuals for press coverage that will boost traffic and your online reputation.
Our digital PR specialists explore your target audience's interests, behaviours, and demographics. This allows us to segment your audience and tailor your brand story to reach the right individuals with the right message. We also study your competition to see what content works for them and where it is gaining media coverage.Â
Our digital PR experts take all these insights and develop a digital PR strategy with the highest potential for a return on investment. The approach will encompass different approaches specific to your needs. We'll narrow down what stories, insights, and thought leadership you need to share and guide you on the best content types to tell them.Â
Every PR campaign requires different types of content depending on the desired outcomes. Whether it's newsworthy content, press releases, company-focused pieces, surveys, statistical roundups, or commentary on the latest developments in your industry, we create an editorial calendar that will generate premium backlinks to your website.Â
Our team of writers can create and publish the content for you, or we can assist in other ways to help your team produce the work. Once it's live, we don't sit idly; we pitch to relevant media outlets, bloggers, influencers, and other websites to link to. Our network of reputable connections allows us to choose the most appropriate platforms for your content and your industry.
Our dedicated account managers chart several metrics to monitor our digital PR services. While the number of links earned is the North Star metric, we also track traffic to your site, search ranking performance, brand awareness and domain authority. Our team reports the performance of all campaigns in regular updates to ensure that our digital PR process is achieving your business goals.Â
Digital PR is a strategic approach that uses digital public relations techniques to improve search engine optimization. It differs slightly from traditional PR in that it focuses only on digital marketing channels, such as websites, blogs, and social media. Using online channels allows for more precise targeting of specific demographics compared to offline PR, which reaches a broader, general audience through channels such as print, radio, magazines and TV.Â
For search engines, links equal trust. When you earn links to your site, it sends a signal to search platforms like Google that your site is high-authority, trustworthy and contains high-value resources. This signal makes the rest of your site rank higher in results pages. Digital PR campaigns are one of the best ways to accumulate premium backlinks for your website.
Digital PR is a multifaceted process that requires time, resources, media contacts, and the ability to move fast to capitalize on content opportunities. Working with an agency that has a proven track record in digital PR means your business can gain high-quality media placements and links without having toÂ
The answer is always client-dependent. Sometimes, we pitch to major media sites or relevant publications. For other digital PR campaigns, we may focus on pitching to influencers with an audience on social media platforms. No matter where we pitch, it's always about one thing – securing quality links.Â
Our approach to digital PR involves a range of activities to enhance a brand's online presence and reputation. The key activities included in digital PR are:
Yes! We can create digital PR campaigns that are more broad and aim for a large number of links, or we can build campaigns that target particular sources and outlets. We can also run multiple campaigns together to tackle several objectives simultaneously. We always work with you to define the best approach.Â
While you may see some excellent early wins with improved search rankings or a bump in traffic to a specific page or post, digital PR is a long-term play like any SEO strategy. With link-building, the best results are seen after 3-6 months.
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