Screaming Frog vs. Sitebulb: Which SEO Tool Should You Choose in 2025?

In the ever-evolving landscape of search engine optimization, selecting the right tools is crucial for maintaining a competitive edge. 

Screaming Frog and Sitebulb have emerged as prominent website crawlers, each offering unique functionalities tailored to diverse SEO needs. As of 2025, understanding their distinct features and differences is essential to making the best choice for your business.

This review will compare Screaming Frog vs. Sitebulb in terms of features, pricing, customer support, and user reviews. 

What We'll Cover:

Screaming Frog vs. Sitebulb Overview

Screaming Frog is a UK-based agency renowned for its SEO Spider tool, which has become a staple in technical SEO analysis. Designed for SEO professionals, web developers, and digital marketers, it excels in crawling websites to identify issues like broken links, duplicate content, and metadata errors. Its robust data extraction capabilities and integration with tools such as Google Analytics and Search Console make it invaluable for detailed technical analysis.

Sitebulb, established in 2017, has quickly gained recognition for its user-friendly interface and comprehensive auditing features. Targeting a broad audience, from freelancers to large agencies, Sitebulb emphasizes data visualization, making complex SEO data more accessible. It offers desktop and cloud-based versions, providing flexibility for various team sizes and project scopes. Sitebulb is also highly effective in identifying technical SEO issues, such as broken links, slow loading times, and coding errors. 

Key Features Comparison

While both Screaming Frog and Sitebulb are renowned SEO and website auditing solutions, it’s essential to understand that Screaming Frog is a marketing agency offering more extensive features and capabilities. On the other hand, Sitebulb more exclusively focuses on website crawling and auditing. 

Image source: https://www.screamingfrog.co.uk/blog/audit-backlinks/

Image source: https://sitebulb.com/resources/guides/how-link-building-complements-technical-seo-auditing/ 

Keyword Research

Sitebulb and Screaming Frog’s SEO Spider tool focuses on technical SEO, identifying on-page and off-page SEO elements like title tags and meta descriptions. However, this is the extent of Sitebulb’s keyword research features, and Screaming Frog goes beyond that by offering in-depth keyword research to help you take advantage of market opportunities. 

Backlink Analysis

Screaming Frog’s SEO Spider tool makes it easy to audit backlinks. You can simply upload a list of backlinks to analyze and then start the crawl. After this, you can review the extracted data and use the drag-and-drop feature to analyze your needed information. Sitebulb is just as effective for backlink analysis — it analyzes the volume of quality of your website’s backlinks and provides recommendations for how to improve your backlink profile.

Site Audit & Technical SEO Issues

Both tools excel in conducting site audits and supporting technical SEO. Identifying technical SEO issues is crucial as it helps uncover problems such as broken links, slow loading times, and coding errors, which can significantly impact a website's performance and search engine rankings.

• Screaming Frog provides detailed insights into site architecture, identifying issues such as broken links, duplicate content, and crawl errors. Its customizable crawls and extensive data exports facilitate deep technical analysis. citeturn0search5
• Sitebulb offers automated SEO audits with over 300 checks, prioritizing issues based on severity. Its visual representations of data make it easier to comprehend complex site structures and pinpoint critical matters.

Rank Tracking

Both Screaming Frog and Sitebulb provide rank-tracking capabilities. However, Sitebulb’s rank tracking features are limited, whereas Screaming Frog’s capabilities are more in-depth, and it monitors the performance of your website and keywords across multiple search engines. 

Competitor Analysis

Screaming Frog can be configured to crawl competitor websites, allowing users to gather data for comparative analysis. Sitebulb is not explicitly designed for competitor analysis, but it can conduct competitor analysis (to a limit) through its flexible auditing features.

Content Marketing Tools

Screaming Frog offers comprehensive content marketing tools, including content strategy, content production, ideation, and schedules. This software also delivers target persona creation, content production, outreach, and social promotion. However, Sitebulb doesn’t offer content marketing tools at all. 

Unique Features

Screaming Frog stands out with its extensive crawl customization options, enabling tailored audits to specific needs. Its ability to integrate with various APIs enhances data analysis capabilities.

Sitebulb distinguishes itself with intuitive visualizations and issue prioritization, simplifying the auditing process. Its seamless integration with Google Analytics (including GA4) and Search Console provides a holistic view of website performance. The cloud version offers scalability and collaborative features, catering to larger teams and complex projects.

Customer Support and User Experience

User Interface

Screaming Frog users have mentioned that this software's outdated interface may present a learning curve for new users. 

Sitebulb offers a modern, user-friendly interface with clear visualizations, making it accessible to beginners and seasoned professionals.

Support Options

Screaming Frog is praised for its excellent customer service. Businesses can send support requests via email or open a ticket, and their team aims to answer every query within 24 hours. However, if the support team takes longer to respond, this can be tricky as there are no other channels to contact them for urgent issues. 

In contrast to Screaming Frog, Sitebulb offers swift support via its website's live chat feature. Users also mention that its support team is responsive, friendly, and helpful. 

Pricing Comparison

Screaming Frog offers a free version and a paid version for £199 per year.

Free Plan:

• 500-URL crawl limit
• Site Visualisations
• Review Meta Robots & Directives
• Analyse Page Titles & Meta Data
• Find Broken Links, Errors & Redirects

Premium Plan:

Everything in the free version, plus:

• Unlimited crawl limit
• Scheduling
• Crawl Configuration
• JavaScript Rendering
• Mobile Usability
• And more. 

Sitebulb offers three different pricing plans:

• Lite Plan: From £8.25/month for up to 10,000 URLs per audit.
• Pro Plan: From £22.50/month for up to 500,000 URLs per audit.
• Cloud Plan: From £195/month for up to 10 million URLs per audit, including collaborative features. 

Customer Reviews and Reputation

Screaming Frog has fantastic reviews. On G2.com, users rate this software 4.7 out of five stars. These reviews highlight Screaming Frog’s usability, customer support research analysis, and organization as the best aspects of this tool. However, they also mention that the drawbacks of this software include a steep learning curve, slow performance, and high cost.

 Source: https://www.g2.com/products/screaming-frog-services/reviews?source=search

Sitebulb also has impressive reviews on G2.com, with 4.5 out of five stars. Users pinpoint the pros of this software as the ease of use and robust features. Yet, this platform has setbacks, including bugs and performance issues.

 Source: https://www.g2.com/products/sitebulb/reviews?source=search

Which Tool Offers Better Value?

Determining which SEO tool offers better value—Screaming Frog or Sitebulb—depends on the user's specific needs.

Sitebulb is a great option for enterprises, agencies, and e-commerce businesses. Its intuitive dashboard and straightforward features make it easy to use and learn. Although Sitebulb doesn’t have robust features, its website auditing and crawling capabilities are in-depth, making it an excellent choice for businesses that want feature-rich web crawling software.

Screaming Frog is the better choice for SEO agencies and large enterprises due to its extensive features, including SEO, web auditing, and content marketing. Although this software does have a steep learning curve, it offers an all-in-one solution to SEO, search engine marketing, and online reputation management through content marketing. 

Regarding ROI, Screaming Frog offers more value for money than Sitebulb. Screaming Frog has an upfront yearly subscription fee, and users can access extensive features, from SEO to handle technical issues and optimize website structure to Google ad campaigns. On the other hand, Sitebulb offers a high monthly subscription for larger businesses and only provides tools for website audits, crawling, and SEO analysis. 

Final Verdict

Choosing between Screaming Frog and Sitebulb ultimately depends on your needs. Screaming Frog is the better choice for businesses that need a highly customizable crawler for deep technical SEO audits and extensive marketing features, including website audit data, paid ad campaigns, content marketing, and flexible PDF reports to present data.

Essentially, Screaming Frog is the best choice for all-in-one SEO software. On the other hand, Sitebulb is the better choice for robust, intuitive, visually rich, and user-friendly software for technical SEO analysis. 

Not sure which tools are best for your SEO tech stack? Contact our experts at MADX and let us help you.