NEW
GEO toolkit for ChatGPT, Perplexity & AI Overviews

SEO & AI Search Audits for SaaS

Our SEO Auditing services provide comprehensive insights into your website's performance. Discover areas for improvement and strategies for optimization.

+187%
Avg. organic traffic / 6 mo
50+
SaaS projects
12.2M
AI Search impressions
10 min walkthrough · Co-founder Perry + a real client teardown
Working with
  • moonpay logo
  • veed.io company logo
  • postalytics company logo
  • parcel tracker company logo
  • brucira company logo
  • mashroom company logo
  • longvadon company logo
  • ruttl company logo
  • briefpro company logo
  • good annotations company logo
  • aptap company logo
  • Alexander company logo
  • Kurve company logo
  • EnterpriseAlumni company logo
  • maekersuite company logo
  • huggg logo
  • EmployPlan company logo
  • RCCO Logo
  • Upstix Logo
  • TitanHQ Logo
  • Volt Logo
  • Treecard Logo
  • Reveille Logo
  • Taggstarr Logo
  • Thunes Logo
  • Outra Logo
  • Seqera Logo
  • Ronspot Logo
  • Ordeful Logo
  • Beanstalk Logo
  • NextGEN Logo
  • Ronspot Logo
  • Exeevo Logo
  • Key ESG Logo
  • Hola Prime Logo
  • Barbri Logo
  • Irish Cancer Logo
  • Flick Logo
  • LearnEDI Logo
  • Nextflow Logo
  • Catalyst Logo
THE WORK

A full picture of what's holding your organic SaaS growth back

An SEO audit isn't a checklist — it's a strategic diagnosis. Here's what ours covers and why it leads to better decisions and faster results.

01

Technical SEO crawl and architecture review

We audit crawlability, indexation, site speed, Core Web Vitals, redirect chains, and internal linking architecture. Every technical issue is surfaced, classified, and prioritised by its organic impact.

02

On-page and content quality analysis

We assess title tags, meta descriptions, heading structure, content depth, and keyword alignment across your key pages — identifying thin content, cannibalisation, and optimisation gaps that are costing you rankings.

03

Backlink profile and authority assessment

We review your referring domain profile for authority, relevance, and toxic link risk — benchmarked against competitors to identify where your link gap is suppressing rankings you should be winning.

04

Prioritised, actionable recommendations

Issues are ranked by organic impact, not technical severity. You get a clear action plan — not a 200-item checklist — with recommendations sequenced by what will move rankings fastest.

Customer · Kurve

"MADX is a top player in the premier league. Constantly delivering value above and beyond high quality execution. They help shape our strategic thinking impacting our entire inbound marketing engine."

SEO Auditing

How We Audit SaaS Websites for Maximum Organic Growth Potential

Technical SEO crawl and infrastructure analysis

We crawl your entire site to surface crawl errors, indexation issues, duplicate content, broken links, redirect chains, and architecture problems. Every technical issue is classified and prioritised by its impact on organic search performance — not just its technical severity — so you know exactly what to fix first.

On-page and content quality review

We audit title tags, meta descriptions, heading structure, content depth, keyword alignment, and internal linking across your key pages. Thin content, keyword cannibalisation, and optimisation gaps are identified with specific recommendations for each affected page.

Backlink profile and domain authority assessment

We analyse your full referring domain profile — assessing authority, topical relevance, anchor text distribution, and toxic link risk — then benchmark it against your top organic competitors. The gap analysis tells you exactly what link building is required to compete for your most important keyword targets.

Prioritised recommendations and growth roadmap

The audit output is a clear, prioritised action plan — issues ranked by organic impact, not technical complexity. You receive a roadmap that tells you what to fix immediately, what to address in 30–60 days, and what to build toward over 6–12 months. Not a checklist — a strategy.

Our results

We Care About Results

Pipeline-tied reporting. Real numbers, real attribution, real outcomes.

left arrow
left arrow

WHY MADX?

In-house, Freelancer Or Agency?

The economics, speed and depth of an agency - without the bloat. We work as an extension of your team, not a vendor.

All-in-one team

Strategy, content, links, GEO — one roster, one Slack.

Real expertise

Senior practitioners on every account. No juniors learning on you.

Live reporting

Always-on dashboards tied to revenue, not vanity.

Built for SaaS

We only work with SaaS — so we move fast.

Perry Steward

Co-founder - MADX Digital

"We started MADX Digital because no agency was treating AI search like the structural shift it is. We're rebuilding the playbook for SaaS, and we'd love to show you ours."

HOW WE WORK

we partner with brands who are ambitious about growth

Every engagement starts with a scoping call so we can confirm fit, timeline, and the right mix of technical, content, and authority work. No surprise scope, no bait-and-switch.

01 / 03

Scoping call

Tell us what you’re building.

15-min call. We’ll listen, ask sharp questions, and tell you honestly if we’re the wrong fit.

02 / 03

Choose your fit

Sprint, retainer or custom.

90-day sprint, monthly retainers or something custom. Starting from $2,500 /mo.

03 / 03

start the work

Month 1 delivery, no long waits.

Onboarding wraps in 2-3 weeks. First deliverables ship before the end of month one.

FAQ

Frequently Asked Questions

Have more questions? Reach out to our sales team or schedule a call with our growth team

What does an SEO audit actually cover?

A comprehensive SEO audit covers four areas: technical SEO (crawlability, indexation, site speed, schema, redirects), on-page SEO (content quality, keyword alignment, meta data, heading structure), off-site authority (backlink profile, domain authority, referring domain quality), and competitive benchmarking (where you stand versus the sites you need to outrank). Each area produces specific, actionable findings.

How long does an SEO audit take?

A thorough audit of a typical SaaS site takes 5–10 working days depending on site size and complexity. Enterprise sites with thousands of pages require more time for full coverage. We don't rush audits — the quality of the findings depends on the depth of the analysis, and a surface-level audit produces surface-level recommendations.

How is the audit delivered?

We deliver a structured audit report with an executive summary, detailed findings by category, prioritised recommendations with implementation guidance, and a 90-day action plan. We also include a walkthrough call to explain the findings and answer questions — written deliverables without a conversation leave too much room for misinterpretation.

What is the difference between a basic and a comprehensive SEO audit?

A basic audit covers technical health and surface on-page issues. A comprehensive audit adds backlink analysis, content quality assessment, competitive benchmarking, keyword cannibalisation review, and a strategic growth roadmap. For SaaS brands with meaningful organic ambitions, the comprehensive audit gives you the full picture you need to make informed decisions about where to invest SEO budget.

What happens after the SEO audit?

The audit is most valuable as the foundation for an ongoing SEO programme. After delivery, clients typically choose to run a 3-month implementation programme where we fix the issues identified in the audit while beginning content and link building work in parallel. This turns the audit from a diagnostic into a growth engine.

How often should we run an SEO audit?

We recommend a full audit every 12 months, with lighter quarterly health checks between full audits. Site deployments, CMS migrations, and major content changes can introduce technical issues at any time, so monitoring between audits matters. Clients on ongoing SEO programmes with us have continuous monitoring built in.

Can you audit an enterprise SaaS site with thousands of pages?

Yes. Our technical auditing process scales to sites with 10,000+ pages — using crawl tools with appropriate depth settings and sampling methodologies for content analysis at scale. Enterprise audits include section-by-section breakdowns and page-type analysis rather than individual page reviews, which makes the recommendations actionable without being overwhelming.

Related services

SEO

Learn more about our services and what MADX Digital can offer.

No items found.
Get started

Ready to Win in AI Search?

Free GEO audit and a 30-min teardown of your current AI visibility. No pitch, no commitment.

OR, REQUEST AN AUDIT