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Local citations are a powerful way to boost your business’s online visibility. With our expertise in local SEO, we can help you build and maintain citations on all your key directories.
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"Choosing MADX Digital allowed us to delegate all organic marketing activities and get results on auto-pilot"
- Postalytics
Our process begins with understanding your business and your key goals. Do you want to increase your reputation? Improve online visibility? Reach more potential customers? Locking down what you want to achieve is a foundational step to creating a successful citation campaign.
Our team assesses your industry and niche and also carries out in-depth competitor analysis to see where your competitors are cited and the listings your potential customers are using to find them. These insights reveal many citation opportunities that can be explored.
You may already have citations in various listing sites and online directories. We check for duplicate citations and flag any inaccurate or out-of-date information that needs to be corrected. We also look at what can be added to existing citations to improve their value.
With all this data, we put together a citation campaign. We compile a list of local directories to target, which wider listing sites to use (like Google Business Profile) and which industry-specific directories your potential customer base is using to find businesses like yours.
Next, we implement the campaign. Our team aims to get you listed on all prominent directories and relevant local listing sites while fixing erroneous data and merging duplicate listings together. We ensure 100% accuracy when listing your business name, address and phone number, plus any other relevant information.
We track our listings using advanced analytics tools to ensure they deliver results. We study local search engine results, page rankings, website visitors, and more and use this data to refine our strategy to ensure our citation building delivers more traffic and more customers.
Our team reports the performance of all citation services with weekly and monthly updates, encouraging your feedback and collaboration to refine our approach to your evolving business needs.
A citation is a mention of your business's name, address and phone number. The citation can also include other contact information, the business owner, your website URL, the industry you work in, hours of operation, number of employees, directions to your offices or place of work, relevant images, customer reviews/testimonials, and links to social media accounts.
A local citation aims to get your business into the local search ecosystem. Accurate information about your business spread across the internet helps internet users find your company or organization when completing local searches. Featuring your business in directory sites can also show search engines that you are a trustworthy source to recommend.
While you can submit your business's NAP details to various online and local business directories, it can be time-consuming. Working with an agency that provides local citation services can ensure your business details are listed in the most prevalent places accurately, helping improve your ranking in local search results.
Yes! Your overall SEO strategy heavily influences local SEO performance. Factors like website health, content strategy, page loading times, mobile friendliness, and keyword ranking will all contribute to your performance on search engine results pages. If you want to improve your SEO strategy, reach out to MADX.
We use various advanced analytics tools and our expertise to study how your website and web pages rank in local search engines and track other metrics like page rankings, visitors, click-throughs and more. These indicators show us if our citation-building efforts are delivering for you.
Absolutely - not all citations are good. You want only high-quality citations that contain up-to-date, relevant business information. If you have duplicate listings, missing citations, incorrect NAP details or incorrect categories, they should be updated immediately before they impact your performance in search engines.
As part of our initial consultation and research, we locate all your existing citations and ensure they are up-to-date with relevant and accurate information. If they are unnecessarily duplicated, we will look to remove them.
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